The McGurk Effect - The Oogd The Dab

'The McGurk Effect' is a perceptual phenomenon that demonstrates an interaction between hearing and vision. This illusion occurs when the auditory component of one sound is paired with the visual component of another sound, leading to the perception of a third sound. The visual information a person gets from seeing changes changes the way they hear the sound.
People who are better at sensory integration have been shown to be more susceptible to the effect. Many people are affected differently by 'The McGurk Effect' based on many factors, brain damages or disorders.

As an example of said subject, the syllable /ba-ba/ is spoken over the lip movements of /ga-ga/, and the perception is of /da-da/. Originally it was believed that this resulted from the common phonetic and visual properties of /b/ and /g/. Though at least two types of illusion in response to incongruent audiovisual stimuli have been observed: fusions ('ba' auditory and 'ga' visual produce 'da') and combinations ('ga' auditory and 'ba' visual produce 'bga'). This is the brain's effort to provide the consciousness with its best guess about the incoming information. The information coming from the eyes and ears is contradictory, and in this instance, the eyes (visual information) have had a greater effect on the brain and thus the fusion and combination responses have been created.

'The McGurk Effect' is very robust; that is, knowledge about the phenomena seems to have little effect on one's perception of it. This is very different from certain optical illusions, which break down once one 'sees through' them. 

'The McGurk Effect' may have many influences in our everyday perception, and not merely limited to syllables; the effect can occur in whole worlds - a fact supported by another fact; that both hemispheres of our brains make a contribution to 'The McGurk Effect'. 

Such synaptic wirepullers of 'The McGurk Effect' as nearby described have displayed a developmental pattern that have increased throughout childhood and seems to be extending into adulthood, meaning:
Significance is not a necessary condition for a 'McGurk Effect' to occur, however, it does increase the strength of 'The McGurk Effect',
e.g.:
Knowing that the voice you hear is different from the face you see - even if different genders – doesn’t eliminate 'The McGurk Effect'. Also, 'The McGurk Effect' is stronger when the right side of the mouth is visible, 
i.e.:
While looking at oneself in the mirror and articulating visual stimuli while listening to another auditory stimulus, a strong 'McGurk Effect' can be observed. 
nb.:
Temporal synchrony is not necessary for 'The McGurk Effect' to be present. 
obs.:
In order for 'The McGurk Effect' to become insignificant, the listeners gaze must deviate from the speakers by at least 60 degrees, perhaps ideal around 90, plus a few feet.
'The McGurk Effect' works with perceivers of every language for which it has auditioned. 
ps.:
'The McGurk Effect' is still present in individuals with impaired hearing or using cochlear implants, although it is quite different in some aspects ...

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