The Process vocalist David Asher is interviewed on KFAI 90.3 FM, 106.7 FM Minneapolis–Saint Paul's "Echo Chamber" Program, by Host Dr. Strangedub. Asher discusses the making of the latest album by The Process "Who Is That Mad Band?", working with Rock icon Dick Wagner, Dub Legend Adrian Sherwood, and other collaborators from the On U Sound label. Asher also discusses his influences, and how he came into Reggae music.

David Asher KFAI Radio Interview

The infectious grooving sounds of Detroit's legendary rock reggae sensations THE PROCESS® are making believers of the masses with their blend of high energy rock and the grooving warmth and passion of reggae. THE PROCESS® catalog of recordings crosses barriers and breaks down stereotypes that will keep even the most discriminating listener interested. One reviewer called the groups live performance " a raging sea of sound." Crowds across the country can hardly believe these masters of Rasta madness hail from the motor city.. At larger venues fans are treated to a full blown stage show including lights, smoke, processed 35mm film footage on video walls, props, costumes and an all out visual and musical assault. The raging existance of THE PROCESS® began brewing in 1989 by co-founders David Asher (vocals) and Garrick Owen (guitar), school pals looking to harness their intense creativity and yearning for a just and peaceful world. Soon after the groups inception, Bill Heffelfinger (bassist and programmer) added his profound skills to the group. Holding the grooves together is P-Funk All Star Gabe Gonzalez who brings his powerhouse drumming to THE PROCESS® arsenal! On a mission to fight ignorance, apathy and social retardation, THE PROCESS® has been at the center of attention and controversy , while breaking new ground with their uncompromising attitude and performances. With international internet distribution and swelling radio support around the world, the band is gaining attention and praise from fans and media alike. THE PROCESS® continues to fuel the fire of musical awakening already spreading around the world! Do someone you love a favor... GET PROCESSED!! (The Process® is a Federally Registered Service Mark of David Asher and Garrick Owen. All Rights Reserved).