Success in business is often about making big bets with limited data. However, consistency in execution and leading indicators can often fill in some of those data gaps over time. This approach to business growth and success works particularly well for marketing. 

Jason Perillo, CMO of High Watch Recovery, discusses some of the massive bets they've made recently and how they measure success and ROI over the long-term.

The Recovery Executive Podcast

EP 78: Big Bets for Big Results in Marketing with Jason Perillo

Telemedicine is the next big disruption in the field of addiction treatment and behavioral health. Either centers will learn how to incorporate it into their own program, or it will likely put them out of business. Richard Capezzali has been in the field of lead generation and addiction treatment for years, having build and sold numerous companies. He now turns his attention to telemedicine in the addiction treatment space. This is an episode anyone focused on the business-end of the addiction treatment world needs to listen to.

EP 14:  Is Telemedicine the Future of Addiction Treatment with Richard Capezzali

Business Development has hit a wall with reps bringing in a third the number of referrals that they used to. One reason for this is that they move around too much and enough time isn't invested to drive results. In this episode, we talk with Elisa Saunders who has experience at both Acadia and Foundations. She gives insights into why reps stay or go and we also discuss strategies to ensure success.

EP 17:  Biz Dev Reps - Should I Stay or Should I Go Now with Elisa Saunders

The business of recovery is changing fast. Many executives are getting left behind. The Recovery Executive Podcast talks to experts in the field on marketing, operations, M&As, billing, and growth to help you build your organization, serve more of those who need help, and stay on top.

EP 78: Big Bets for Big Results in Marketing with Jason Perillo

The Recovery Executive Podcast

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