Google has quietly removed the &num=100 search parameter — a long-standing tool SEOs used to view 100 results per page instead of the default 10. The change may not impact everyday searchers, but it has serious implications for marketers who rely on accurate reporting and efficient workflows.

In this short-format episode, we cover:

What the &num=100 parameter was and why it mattered
How its removal is affecting SEO reporting and visibility
Why brands are seeing impression drops in Search Console — even without losing traffic or clicks
What possible outcomes and adaptations marketers should expect

If you’re in digital marketing or SEO, this is your quick guide to understanding what this change means and how to navigate it.

For show notes and more, visit: https://blacktruckmedia.com/podcast/ep-14-btw-with-blacktruck-googles-changes-impact-reporting-rankings/
.

[EP. 14] BTW with BlackTruck - Google Removes &num=100 Impacting SEO Reports

Jason Dodge is a digital marketing professional in Grand Rapids, MI. His company, BlackTruck Media + Marketing, is known for their expertise in SEO, PPC, and analytics. In this episode of PR Hangover, Jason discusses current trends in SEO and its future implications on digital marketing.

For more information about BlackTruck, visit blacktruckmedia.com
To view the Show Notes for this episode, visit gvprssa.com

Current Trends in SEO featuring Jason Dodge from BlackTruck Media + Marketing

A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher.

Listen to our podcasts shorts - BTW with BlackTruck Media
Listen to our full-length episodes - The Redirect Podcast

[EP. 14] BTW with BlackTruck - Google Removes &num=100 Impacting SEO Reports

The Redirect Podcast

Related tracks