as.if.records | daily.pleasure | Pt. 1

Loser

Purgatory

Control

Is This Love (feat. Jessica Winter)

All This Love

Brecht Thys - Beyond

Consumerism and freedom
The song "Society," performed by Eddie Vedder, directly criticizes the relationship between consumerism and personal freedom. The line "We have greed with which we have agreed" highlights how society accepts, almost without question, the constant pursuit of more material goods. This idea connects to the story of Christopher McCandless, portrayed in "Into the Wild," which inspired the song. McCandless abandoned everything to pursue a more authentic life, free from the pressures of consumerism and social expectations.
The lyrics also emphasize that the search for "more" is never complete: "And you think you have to want more than you need / Until you have it all you won't be free." Vedder, interpreting Jerry Hannan's composition, suggests that true freedom is only possible by breaking this cycle. The line "Society, you're a crazy breed / Hope you're not lonely without me" has an ironic, farewell tone, demonstrating the narrator's distance from prevailing values. By asking, "But if less is more, how are you keeping score?", the song points out that even simplicity can be transformed into competition. Thus, "Society" proposes a reflection on what truly matters for happiness and the meaning of life.
So...
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Eddie Vedder - Society (Aviate Remix)

it’s happening!
you’re doing it!
what more do you need to know?
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As is the case with 5K HD’s new album, 'Crazy Talk' is a criticism of the fast-paced, capitalist world we live in. That’s where the 'High Performer‘ (title of the new album) comes into play again. As if the performer is subject to a force of nature, captured in a daily grind, he continuously pushes himself to unachievable goals and is never satisfied by the results.

All the pessimism within is suddenly being vanished away by an encouraging voice: You already are where you want to be: you're doing it. You are alive, what you are looking for is already happening!

5K HD - Crazy Talk

Who’s Gonna Love Me Now

Wildfires

Hope in Hell

Grim

Shakin' Off The Rust

Fuck a Bomb

Look Alive

Pick Your Poison

Hidden Gems

Make This Easy

Oceans

Cologne-based imprint exploring music, space & atmosphere.
Experimental edges, warm textures, timeless grooves.

The duo is built on an electrifying blues-rock sound with alternative rock accents.

Oceans

The Blue Stones

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