https://contentlabel.bandcamp.com/album/camera

The Content Label, Los Angeles’s ‘experiential’ hip hop imprint, rarely signs an artist based on a demo, but an impressive delivery from Japan recently broke the trend. Recorded by Salty – AKA Tokyo-based producer / videographer Naoya Ninomiya – the demo arrived as a nearly complete object, ready for dissemination to the global hip-hop headz-space. The songs have been mastered by legendary Japanese hip-hop studio engineer ‘The Anticipation Illicit’ Tsuboi and, with Dday One acting as executive producer it is now ready to be unveiled as the thirteen track album Camera. It’s a fantastic audio journey that gives a glimpse into Japanese beat-making prowess while sitting proudly within the instrumental hip hop echelon.

With Camera, Salty showcases a diverse set of styles and an acumen for rhythmic patterns and tone, developed through his years of crate-digging and experimentation. And there are many moments to claim as highlights … “Remonoganac” with its gentle piano, atmospheric textures, and tough beats; the laid-back hip hop funk and scratches of “ADSL”; the smoky downtempo vibe of “The Sea Came At Midnight” is reminiscent of sounds of classic Dj Krush; and “Melting In The Dark” with its cinematic layers and haunting vocal. These all qualify for honors, among other possible choices. With Camera, a compelling portrait of Salty as a rising star on the beat-making scene has emerged and The Content Label is on the case.

Camera

CNT 1027 -Salty - Camera(LP / Digital) The Content Label

“Music was my refuge. I could crawl into the space between the notes and curl my back to loneliness.” ― Maya Angelou

The Content Label is a tastemaking instrumental hip-hop and electronic music imprint dedicated to furthering the sample-based music dialogue. Curated by critically acclaimed recording artist Dday One, the LA-based boutique label’s exclusive catalog is exquisite and experiential.

CNT 1027 -Salty - Camera(LP / Digital) The Content Label

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