&nbsp; As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product development. Many companies are trying to transition away from silos. The silos usual happen as a result of separate delivery systems that have incompatible analytics. Over the last three years, companies have been trying to connect all this information. Because in most cases the marketing tech stack grew organically with lots of different technologies from different vendors, coming up with an actionable strategy has become increasingly difficult.

2: Breaking Down the Data Silos w/ John Donlon

The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.

Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.