Aggelos Mouzakitis is Growth Product Manager at Growth Sandwich, and in this episode we’re talking about how customer research can help B2B SaaS companies grow to their potential.

We hear about various approaches to growth, such as product-led growth, sales-led growth, or marketing-led growth, but in this episode we look at it from another perspective, and that’s customer-led growth.

Aggelos is an expert on customer research and advocate of customer-led growth, and in this episode he breaks down this methodology that puts the customer at the core of everything you do, including:
- What being customer-led truly means
- How customer-led growth helps marketers
- How to use the jobs-to-be-done framework to support customer-led growth
- The “value gap” issue in marketing
- What it really means to have customer empathy as a marketer

Links

Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh

Growth Sandwich >> https://www.growthsandwich.com/ 
What Customers Want by Anthony Ulwick >> https://www.goodreads.com/book/show/426683.What_Customers_Want 

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Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward

Aggelos Mouzakitis - Growth Manager at Growth Sandwich - How Customer Research Can Help You Grow

The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Seija Lappalainen and Reeta Westman.