🔥 TL;DR: Despite massive investments in digital tools, insurers are losing customers - and revenue - because of one overlooked problem: fragmented, poor-quality customer data.
Data silos across marketing, claims, underwriting and service prevent insurers from delivering the seamless, personalised experiences today's customers demand.
The result? Broken journeys, frustrated customers, and churn. Leading insurtechs are pulling ahead by building unified data foundations that power real-time, predictive insights.
To stay competitive, traditional insurers must act now - integrating customer data, modernising governance, and adopting AI-ready infrastructures. Exceptional customer experience starts not with better apps, but with better data.


Why Insurers Are Losing Millions on Customer Experience and how to fix it with the Data Layer

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