This is Product Management

William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.

256 Unconventional Wisdom is Product Management

Karen Kranack and Scott McDonald, co-founders of Modern Accelerator, discuss how product teams can use agile research to drive product evolution and stay closer to their customers, plus how researchers can embrace this new approach. Get the latest updates from the show at www.thisisproductmanagement.com.

257 Modern Research is Product Management

Clint Sand, VP of Product at NortonLifeLock, shares the complexities and considerations involved in building cybersecurity products, and how to get consumers to invest in products they need, but don’t necessarily want. Get the latest updates from the show at www.thisisproductmanagement.com.

258 Turning Wants Into Needs is Product Management

Dipesh Sanghrajka, Innovation Intrapreneur at Experian, talks about what it takes to drive change from within an organization while understanding both the customer and the competition. Get the latest updates from the show at www.thisisproductmanagement.com.

259 Value Exchange is Product Management

Blair Ethington, VP of Product Management at Sam’s Club, talks about the challenges and opportunities that come with introducing the product management mindset to enterprise companies. Get the latest updates from the show at www.thisisproductmanagement.com.