'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

Rising artist from New Jersey Capital Trenton Exit7A

Approaching 2021, B-Lovee dedicated himself. “My hunger for rap was different last year. Now, it’s really there.” He closed the year with a self-released EP, Cortlandt Baby. Across six unique tracks, B flexed his range. The melodic “Hero” chronicled an unlikely path to success, while “Only One” showed a rapper with a standout flow. “People will see what you’re doing and try to do it too,” says the artist who is intent on being original and outmaneuvering the copycats. This summer, B-Lovee further separated himself from the pack with “IYKYK.” Grabbing melodic elements from Wayne Wonder’s 2003 hit “No Letting Go,” B rapped about his command of the block. In September, the seven-figure streaming song was broadcast on HOT 97 and hit Apple Music playlists, including The New New York, New In Hip Hop, and The Plug. As the track thrives on TikTok and Shazam, “IYKYK” was praised by Pitchfork and Lyrical Lemonade.

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