Elayne “T.L. Toonz” Rivers has been a celebrity manager                                                                                                                                                       and publicist for over a decade and has been in the entertainment industry even longer. Although she has been representing athletes, actors, and artists for years, Ms. Rivers never considered putting her talents, “in front of the camera”.  However, after being presented the opportunity to launch her own clothing line, EDELE, in a House of iKons Production during London Fashion Week, taking place this September, things changed, and T.L. Toonz was born. “T.L. Toonz” is the creative alter ego to Elayne, the businesswoman. A 2nd generation American, T.L. Toonz was born and raised in “pre-gentrification” Williamsburg, Brooklyn.  

“I was asked to submit a track for my models to walk to. I’ve had this concept in my mind for years and reached out to my longtime client, Raz B, to see if he would do it. Raz was getting ready to head to the airport to fly to America from China, where he had been living and wouldn’t be available in time. I reached out to a few other artists and no one was available at the time, so, I did it myself.”

T.L. Toonz is following