It Ain't Easy

With a goal to sit amongst the top tier of New Zealand musicians, TOMORROW PEOPLE achieved exactly that in less than 2 years since their birth in 2010. Several years later, they have cemented themselves in the commercial music scene after releasing 2 full length albums, 2 EPs, 40 radio singles, 21 music videos and 5 music features with other artists. 2018 saw them release their fourth body of work, the 8-track EP “BBQ Reggae”. This EP debuted at #1 in the New Zealand Top 40, knocking English superstar Ed Sheeran off the top spot and giving the reggae outfit one of their biggest achievements to date. In their home studio hangs a Platinum plaque for their award winning debut ‘ONE’ and a Gold plaque for a collaboration project that they led.

A studio project turned live stage show, the 7-piece band are purveyors of what they describe as ‘sunshine reggae’. Focused on providing a mid-tempo sound that, while clearly reggae-centric, adds touches of dancehall ragga to its colour. It is a sound built around strong vocals, soothing harmonies, catchy hooks, aggressive ragga raps, and feel good riddims.

Labeled by some as the hardest working band in the country, this is likely due to the fact that Tomorrow People wrote, recorded, produced and mixed all their music themselves. Or it may be because they edit their own videos, design their own artwork, manage their own strategies, devise their own marketing plans and book their own tours, all while holding down full time day jobs.