Commercial by Tony Schwartz, narrated by Bob Landers.
Client: Massachusetts Citizens for Economy in Government.

Here is Bob Landers discussing Schwartz's technique of Mnemonic Speech:
https://soundcloud.com/tony-schwartz-sound/mnemonic-speech-bob-landers

Massachusetts Citizens for Economy in Government

Tony Schwartz records clarinetist Jimmy Giuffre in various natural environments, collaborating with sounds such as dripping water and footsteps.
From the album "You're Stepping on my Shadow" (Folkways FW05582)

Music In Marble Halls

Inside an anonymous New York Brownstone lies a unique sound archive, the results of one man's obsession with the sounds and stories of his city. Presidents, taxi drivers and newly arrived immigrants from Puerto Rico all jostle for space inside the home of recording legend Tony Schwartz. He reveals his sound treasures to Alan Dein in the first of this new five-part series. Producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 1)

"Moondogs and Banana Boats"
Via mailbox and microphone, Tony Schwartz brought the world's music to his Manhattan home. Alan Dein hears the first appearance of the haunting Moondog, the blind Viking musician of midtown, and discovers how Wimoweh and the Banana Boat Songwere brought to a new audience.
Producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 2)

"Daisy, Daisy"
Already a New York sound legend, Tony Schwartz entered the national arena of politics with his ad forthe LBJ campaign in 1964. Alan Dein looks at how from then on presidents, senators and the suits of Madison Avenue would beat a path to his home in Manhattan. producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 3)

"Nueva York"
After 1945 thousands of Pueto Ricans made New York their home and Tony Schwartz was on hand to capture their arrival. Half a century later, Alan Dein asks today's Puerto Ricans what memories Schwartz's recordings evoke. Producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 4)

"Around New York."
Radio has always been Tony Schwartz 's first love. As Alan Dein discovers, he has filled the airwaves with the prophecies of Marshall McLuhan , opened the ears of New Yorkers to the sounds and soul of their city and stopped politicians in their tracks. But what will his sound legacy be?
Producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 5)

Tony Schwartz records his weekly program for WNYC with some unexpected participation from his three year old daughter, Michaela.

Tony Schwartz with Michaela joining in

Tony Schwartz presents voiceover announcer Bob Landers demonstrating Schwartz's technique of Mnemonic Speech while discussing its merits.

Mnemonic Speech is described in Schwartz's book, The Responsive Chord:
http://tonyschwartz.org/books/responsive-chord/

Here's a radio spot by Tony Schwartz featuring Landers' brilliant voiceover work:
https://soundcloud.com/tony-schwartz-sound/massachusetts-citizens-for-economy-government

Tony Schwartz Presentations

Mnemonic Speech (Bob Landers demonstration)

Host Justine Willis Toms interviews Anton Schwartz about his father, the late Tony Schwartz, media theorist and pioneer of the communications revolution of the 20th Century.
There is a separate hourlong interview that touches on similar subjects plus many more (paid & unpaid media, fake news, media in the classroom, social media, viral campaigns before computers…): 
http://tonyschwartz.org/new-dim-full

Host: Justine Willis Toms
Engineer: Louis Judson
More info: http://NewDimensions.org

New Dimensions Cafe

New Dimensions Cafe - Tony Schwartz & How Advertising Works

"Split Second" (1983)
60 second commercial
New York PBA(Patrolmen's Benevolent Association)
Voiceover: Alan Bleviss
Written/produced by: Tony Schwartz

"Split Second"

"Close The Door"
60 Second Public Service Announcement
New York City Fire Department

Written & Produced: Tony Schwartz & Ken McFeeley
Voiceover: Alan Bleviss

"Close The Door"

Recording of a salesman pitching a pen on the street.
New York City, early 1950s.
Released on "New York 19" (Folkways Records, 1954)

Tony Schwartz

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