Read the full story at the LSA website: http://bit.ly/2mBkuyf

History PhD student Pascal Massinon, talking about Tony Schwartz and audio technique in advertising. Photo credit: © Dan Wynn Archive.

Pascal Massinon about Tony Schwartz

Read the full story at the LSA website: http://bit.ly/2mBkuyf

A 1949 recording by Tony Schwartz about the Peekskill Riots. From the Tony Schwartz collection, 1912–2008 at the Library of Congress. Photo credit: Courtesy of Anton Schwartz.

Tony Schwartz on the Peekskill Riots

Tony Schwartz presents voiceover announcer Bob Landers demonstrating Schwartz's technique of Mnemonic Speech while discussing its merits.

Mnemonic Speech is described in Schwartz's book, The Responsive Chord:
http://tonyschwartz.org/books/responsive-chord/

Here's a radio spot by Tony Schwartz featuring Landers' brilliant voiceover work:
https://soundcloud.com/tony-schwartz-sound/massachusetts-citizens-for-economy-government

Tony Schwartz Presentations

Mnemonic Speech (Bob Landers demonstration)

Cab drivers, children's jump rope rhymes, folk songs, dialects, controversial TV ads, interviews with blacklisted artists and writers during the McCarthy Era — Tony Schwartz was one of the great sound recordists and collectors of the 20th Century. An audio portrait of a man who spent his life exploring and influencing the world through recorded sound.

It was 1947 when Tony first stepped out of his apartment in midtown Manhattan with his microphone to capture the sound of his neighborhood. He was a pioneer recordist, experimenting with microphones and jury-rigging tape recorders to make them portable (some of these recordings were first published by Folkways Records). His work creating advertising and political TV and radio commercials is legendary.

The Kitchen Sisters visited Tony in his midtown basement studio in 1999. He had just finished teaching a media class at Harvard by telephone — Tony was agoraphobic and hardly ever ventured beyond his postal zone. He was there in his studio surrounded by reel to reel tape recorders, mixing consoles, framed photographs and awards — and row upon row of audio tapes in carefully labeled boxes.

Tony passed away in 2008. His collection now resides in the Library of congress — 90.5 linear feet, 230 boxes, 76,345 items — some 30,000 folk songs, poems, conversations, stories and dialects from his surrounding neighborhood and 46 countries around the world.

Tony Schwartz: 30,000 Recordings Later

Tony Schwartz - Narrowcasting

Stan Freberg - The Chun King 1966

Darryl circa 1966 Award Winning Bosco Chocolate Syrup Commercial Produced by Tony Schwartz

Mnemonic Speech (Bob Landers demonstration)

Tony Schwartz

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