Name: BBC 4: Schwartz's City Sounds (Part 1) by Tony Schwartz in BBC 4: Five-Part Series on Tony Schwartz
Duration: 13 min 33 s
Description: Inside an anonymous New York Brownstone lies a unique sound archive, the results of one man's obsession with the sounds and stories of his city. Presidents, taxi drivers and newly arrived immigrants from Puerto Rico all jostle for space inside the home of recording legend Tony Schwartz. He reveals his sound treasures to Alan Dein in the first of this new five-part series. Producer Mark Burman

BBC 4: Five-Part Series on Tony Schwartz

Read the full story at the LSA website: http://bit.ly/2mBkuyf

History PhD student Pascal Massinon, talking about Tony Schwartz and audio technique in advertising. Photo credit: © Dan Wynn Archive.

Pascal Massinon about Tony Schwartz

Read the full story at the LSA website: http://bit.ly/2mBkuyf

A 1949 recording by Tony Schwartz about the Peekskill Riots. From the Tony Schwartz collection, 1912–2008 at the Library of Congress. Photo credit: Courtesy of Anton Schwartz.

Tony Schwartz on the Peekskill Riots

Inside an anonymous New York Brownstone lies a unique sound archive, the results of one man's obsession with the sounds and stories of his city. Presidents, taxi drivers and newly arrived immigrants from Puerto Rico all jostle for space inside the home of recording legend Tony Schwartz. He reveals his sound treasures to Alan Dein in the first of this new five-part series. Producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 1)

"Moondogs and Banana Boats"
Via mailbox and microphone, Tony Schwartz brought the world's music to his Manhattan home. Alan Dein hears the first appearance of the haunting Moondog, the blind Viking musician of midtown, and discovers how Wimoweh and the Banana Boat Songwere brought to a new audience.
Producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 2)

"Daisy, Daisy"
Already a New York sound legend, Tony Schwartz entered the national arena of politics with his ad forthe LBJ campaign in 1964. Alan Dein looks at how from then on presidents, senators and the suits of Madison Avenue would beat a path to his home in Manhattan. producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 3)

"Nueva York"
After 1945 thousands of Pueto Ricans made New York their home and Tony Schwartz was on hand to capture their arrival. Half a century later, Alan Dein asks today's Puerto Ricans what memories Schwartz's recordings evoke. Producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 4)

"Around New York."
Radio has always been Tony Schwartz 's first love. As Alan Dein discovers, he has filled the airwaves with the prophecies of Marshall McLuhan , opened the ears of New Yorkers to the sounds and soul of their city and stopped politicians in their tracks. But what will his sound legacy be?
Producer Mark Burman

BBC 4: Schwartz's City Sounds (Part 5)

Cab drivers, children's jump rope rhymes, folk songs, dialects, controversial TV ads, interviews with blacklisted artists and writers during the McCarthy Era — Tony Schwartz was one of the great sound recordists and collectors of the 20th Century. An audio portrait of a man who spent his life exploring and influencing the world through recorded sound.

It was 1947 when Tony first stepped out of his apartment in midtown Manhattan with his microphone to capture the sound of his neighborhood. He was a pioneer recordist, experimenting with microphones and jury-rigging tape recorders to make them portable (some of these recordings were first published by Folkways Records). His work creating advertising and political TV and radio commercials is legendary.

The Kitchen Sisters visited Tony in his midtown basement studio in 1999. He had just finished teaching a media class at Harvard by telephone — Tony was agoraphobic and hardly ever ventured beyond his postal zone. He was there in his studio surrounded by reel to reel tape recorders, mixing consoles, framed photographs and awards — and row upon row of audio tapes in carefully labeled boxes.

Tony passed away in 2008. His collection now resides in the Library of congress — 90.5 linear feet, 230 boxes, 76,345 items — some 30,000 folk songs, poems, conversations, stories and dialects from his surrounding neighborhood and 46 countries around the world.

Tony Schwartz: 30,000 Recordings Later

Tony Schwartz - Narrowcasting

Stan Freberg - The Chun King 1966

Darryl circa 1966 Award Winning Bosco Chocolate Syrup Commercial Produced by Tony Schwartz

BBC 4: Schwartz's City Sounds (Part 1)

Tony Schwartz

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