Most PR folks still maintain a buckshot mentality with whom to pitch for editorial content, whom to pitch for exclusives, whom to pitch for premieres, etc.  With most PR companies, (including ourselves earlier on in our development) it appears as if everyone is haphazardly casting the widest net possible just to see what they can get.  That’s ineffective for the artists, and it exasperates the writer who watches their inbox become a monster.  When a writer does decide to feature an artist pitched by a publicist, you then bear witness to posts splattered across the Internet over a number of weeks, while the band’s social networks are not efficiently pointing current fans to an influential writer responsible for good editorial coverage. The band’s social network is not creating the best fan experience, nor are they using their fanbase to help generate new readers to worthy sites with writers who have taken the time to dig into their creation.

No matter how small or large an artist’s fan base is, a structured media roll out has a much greater effect when it’s efficiently managed from all sides – social media, online magazines, blogs, traditional print – across all the visible networks of the artist’s current fan base, as well as our own networks. Correctly implementing this sort of viral sharing, the artist gains a larger potential reach to other fans.

Fresh pressed indie music. 
http://obscuresound.com

Indie and alternative music blog run by Breda Doherty. I don't do reviews, just promote music I think is worth hearing. 

http://www.deadsoundblog.com

Some of the bands I love... The Replacements, The Band, Fugazi, The Jesus & Mary Chain, Beat Happening, Cocteau Twins, Pavement, The Lemonheads, Phil Elverum, Little Wings, The Undertones.

Train Company is a dirty, dirty blues rock band from Chicago, IL.  Go to traincompany.net for info.



Formed in New York City, Clear Plastic Masks quite literally have honed a world of influence into bluesy, punk—and soul—informed rock ‘n’ roll. Lead vocalist and guitarist Andrew Katz, born and raised in Detroit, was a stage actor when he met Dominican Republic-born drummer Charles Garmendia, guitarist/keyboard player Matt Menold and bassist Eduardo DuQuesne in Bed-Stuy, Brooklyn where they were working at a moving company together. In 2012​, the band moved to Nashville with the opportunity to work on their debut album ‘Being There’ with producer Andrija Tokic (Alabama Shakes, Benjamin Booker, Hurray for the Riff Raff). Since then, the band has played a major role in the burgeoning Nashville rock and roll scene.

Recalling the sneer and snarl of the Rolling Stones’ early R&B-influenced work, Clear Plastic Masks’ debut album runs the gamut from mid-70’s New York punk to Stax-style soul; “Katz’s vocals are wry and slightly theatrical, recalling both Lou Reed and The Strokes’ Julian Casablancas, and the band’s Stones-ish rock is showy while still hitting hard and direct,” says NPR.

TrainCompany is following