What if the secret to solving logistics’ biggest challenges isn’t in tech, but in trust?

In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Brian Asher, SVP of Logistics at Hyway Transportation, a subsidiary of FST Logistics. From courtside beginnings in the NBA to the high-stakes world of freight, Brian takes us through his journey into logistics, leadership lessons that shaped his ethos, and why joining an employee-owned company changed everything.

They dig deep into what sets Hyway apart—from a dual asset-brokerage model with dry and temp-controlled capabilities to a refreshingly real take on fraud in freight. Brian pulls no punches as he debunks the myth that fraud is just a broker problem and breaks down the proactive (and bold) compliance measures Hyway has implemented.

Plus, you’ll hear his decoded take on market predictions, why flashy carrier counts are overrated, and how customer and employee feedback helped shape a major rebrand. If you're in logistics and tired of the smoke and mirrors, this one’s for you.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.

Supply Chain Decoded | Feat. Brian Asher, Hyway Transportation & FST Logistics

Is freight brokering really passive income? (Spoiler alert: Absolutely not.)

In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Shimmi Munson, Business Development at Strategic Transport Inc. (STI), LinkedIn freight personality, and unapologetic logistics nerd. With 15 years in the game, Shimmi gets real about what it means to build lasting relationships with both carriers and customers, and why being a true advocate for both isn’t optional—it’s essential.

From calling out the myth of sky-high broker margins to decoding LTL tariff negotiations and why “not all tariffs are created equal,” Shimmi brings her signature humor and sharp insight to the mic. She also unpacks what’s behind her viral social posts, her love for Ja Rule at the stand-up desk, and her freight-industry giveaways that are all about lifting others up.

Plus, a sneak peek at what cooking for the Broker Carrier Summit and her candid take on staying joyful in a chaotic industry.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Shimmi Munson, Strategic Transport Inc

In this episode of Supply Chain Decoded, we’re zooming out from inland trucking and straight into the ports with Tom Zeis, brand ambassador and founding team member at Port X Logistics. From launching a company with zero VC funding to navigating the chaos of the pandemic, Tom shares how Port X went from 10 trucks to a $200 million business in just five years.

We dive into what it takes to build a resilient drayage operation in an unpredictable world—tariffs, strikes, vessel delays, and all—and why true leadership starts with culture, heart, and trust. Tom unpacks the evolving role of tech in drayage, how Port X is using AI to streamline manual work, and why the days of treating drayage like an afterthought are long gone.

Plus, a few wing tour stories, a look at the ILA labor contract, and what’s really ahead for the U.S. port system.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Tom Zeis, Port X Logistics

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Kara Smith Brown, founder and CRO of LeadCoverage, and author of the Amazon bestseller The Revenue Engine to break down what most supply chain companies get wrong about marketing and go-to-market strategies.

Kara shares how getting fired (and making babies) sparked her entrepreneurial journey, and how a kismet collaboration with co-founder Will Haraway led to the creation of LeadCoverage. From there, she’s helped drive hundreds of millions in revenue for clients by shifting them from outdated tactics (hello, cold calls) to modern, data-driven strategies centered on sharing good news, tracking interest, and following up.

This episode tackles:

- The #1 mistake companies make before launching a marketing campaign

- The difference between strategic intent data and AI—and why lumping them together is a big problem

- Why follow-up is a lost art and 35 touch points might just be your magic number

- How Kara’s framework works for scrappy startups and enterprise giants alike

- What “random acts of marketing” really look like (and how to sniff them out)

- The story behind her viral Girl Scout cookie experiment and its surprising freight lessons

Whether you’re a marketer, a founder, or anyone in between, Kara’s straight-shooting advice will challenge you to think deeper, measure smarter, and lead better.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Kara Smith Brown, LeadCoverage & author of Amazon bestseller, "The Revenue Engine"

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Ken Beyer, CEO of Transportation Insight and Nolan Transportation Group, to unpack what it takes to lead two powerhouse logistics organizations through economic shifts, technological transformation, and cultural growth. With more than $15 billion in freight under management and 20,000 loads moved daily, Ken shares how the Beon Digital Logistics Platform is reimagining shipper and carrier relationships—from port to porch.

Ken opens up about scaling without losing entrepreneurial spirit, why investing in people and tech during downturns matters, and what the "Law of the Harvest" means for building resilience in a volatile market. From optimizing SKUs amid tariff uncertainty to increasing carrier productivity through digital workflows, this conversation is packed with practical takeaways for anyone navigating the current freight landscape.

If you're wondering how to future-proof your network or just need a reminder of the power of people-first leadership, this one's for you.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Ken Beyer, Transportation Insight & Nolan Transportation Group

From Ad Exec to the King of Tricky Ship: Paul Jarrett on Reinventing Fulfillment for the Modern Brand

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Paul Jarrett, co-founder and CEO of Bulu—a 3PL that’s anything but traditional. From growing up in a trailer park to co-founding one of the first subscription box companies, Paul shares the unexpected path that led him from Madison Avenue ad agencies to masterminding logistics for brands like Disney, Clorox, and Hulk Hogan.

Paul unpacks how Bulu evolved from a subscription box startup into a fulfillment powerhouse, mastering the art of “tricky ship”—those complex, high-touch logistics projects most 3PLs avoid. He reveals how listening deeply to customers helped them build tech-enabled, omnichannel solutions that scale, and why empathy and servant leadership are the cornerstones of their business model today.

Expect stories of folding bandanas for Hulk, decoding NFT-infused inventory, and how curiosity, humility, and a solid co-founder (who happens to be his wife) keep the Bulu team future-ready in a shifting global market.

Topics include:

Paul’s journey from advertising to logistics

What it means to do “tricky ship” and why most 3PLs avoid it

Lessons in resilience from the pandemic and beyond

The power of empathy and trust in business partnerships

Why curiosity—not credentials—wins in logistics

If you’ve ever wondered what makes a fulfillment partner truly stand out, this one’s for you.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Paul Jarrett, Bulu

In this episode of Supply Chain Decoded, we sit down with Sean Smith, VP of Product and Client Services at Denim, for a candid look into what it really takes to build meaningful, transparent products in freight fintech. From his early days in management consulting to scaling a dump truck marketplace, Sean shares how he found his way into freight — and why he's here to stay.

Sean unpacks how Denim is rewriting the playbook for factoring by eliminating hidden fees, prioritizing transparency, and embedding financial education into every interaction. He shares how his team transforms customer feedback into real product features (often in days, not quarters), why AI is a powerful decision partner at Denim, and what it looks like when engineering, sales, and ops actually speak the same language.

Plus: a sneak peek at Denim’s Resolution Hub, how carriers can now self-elect QuickPay, and why it’s time brokers double down on relationship-building.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Sean Smith, Denim

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Jesse Buckingham, co-founder of Vooma—the platform that’s redefining what it means to scale a freight business with AI. Jesse’s no stranger to the logistics industry, having previously led companies like Trucker Tools and Record360. Now, he’s building AI agents that slot directly into the workflows of logistics teams, taking on the tedious, repetitive tasks that slow brokers down.

Jesse shares the vision behind Vooma’s orchestration platform, why their "launch week" strategy took the industry by storm, and how AI agents are being personified—literally—as indispensable team members. He also breaks down what it really means to trust automation in an industry that thrives on control, and why visibility, communication, and cost per load are being fundamentally transformed.

This is a must-listen for logistics leaders evaluating AI investments, grappling with adoption, or just looking to get out of email hell. Plus, hear Jesse’s take on what most companies get wrong when implementing new tech—and what separates the good operators from the great.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Jesse Buckingham, Vooma

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Corey Abbott, Chief Growth Officer at PortPro, to dive into one of the most overlooked yet essential links in the supply chain: drayage.

From his early days in corporate IT at XPO to leading AI transformation at PortPro, Corey brings a rare blend of technical fluency and logistics expertise. He explains why drayage—long plagued by spreadsheets, missed appointments, and paper-heavy workflows—is finally getting the tech overhaul it deserves. The key? AI agents purpose-built for drayage operations.

Corey breaks down how PortPro’s agentic AI is eliminating repetitive tasks, streamlining communication with BCOs, and enabling teams to plan smarter. With a marketplace of new automation tools dropping every week, PortPro is arming drayage companies with the tech needed to boost margins during down markets—and scale fast when volumes rebound.

Whether you're a shipper, carrier, or broker, this episode is a must-listen for anyone who wants to understand the current drayage landscape and the future of automation in supply chain logistics.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Corey Abbott, PortPro

Insurance might not be the sexiest topic in freight—but it should be. In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Taylor Walker, Chief Insurance Officer at Loadsure, and Michael Kennedy, VP of Partnerships, to unpack one of the most misunderstood (and mission-critical) aspects of logistics: cargo insurance.

Together, they decode the difference between hard and soft insurance markets, the rise of theft and fraud in 2025, and why too many brokers are unknowingly flying blind on coverage. They break down what a truly tech-powered, usage-based model looks like—and how it’s saving brokers serious money and margin. Spoiler: you can set it up in under a minute.

You’ll also hear why almonds are a hot theft target, what happens when hay combusts, and how rejected strawberries can derail a week. If you're a freight broker still relying on outdated policies, this episode might just save your business.

Key Topics:

• Why insurance cycles don’t always mirror freight cycles
• How theft, impersonation, and fraud are rewriting risk models
• The rise of on-demand cargo insurance and holistic freight protection
• What brokers get wrong about liability (and how to fix it)
• Real claims stories—from nuts to railcar fires
• Why tech-forward doesn’t mean mega-fleet only

This is the freight insurance episode you didn’t know you needed—until now.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Taylor Walker & Michael Kennedy, Loadsure

Welcome to the Transfix Take On, a show for the logistics and supply chain world where we switch gears into the hot topics of trucking. For more information, visit: www.transfix.io

Supply Chain Decoded | Feat. Sean Smith, Denim

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