Willingness to Pay is defined as how much customers are prepared to pay for your product or service. It's not just about the monetary value, but also reflects the perceived emotional and practical benefits customers associate with your offering. Understanding WTP is fundamental because the market doesn’t care what you think your product is worth; great products can fail if priced incorrectly, while terrible ones can succeed when priced right.

Willingness to Pay

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Willingness to Pay

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