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Keith Sweat is the undisputed King of New Jack Swing, the hugely popular and influential merging of melodic R&B with hip-hop’s rhythms and production techniques. Signed to Elektra in 1987, the Harlem-born singer/songwriter/producer released his debut album, Make It Last Forever, to instant acclaim and RIAA three-times platinum certification. Highlighted by the #1 R&B/Hip-Hop hit, “I Want Her,” the album reached #1 on Billboard’s “Top R&B/Hip-Hop Albums” chart – the first of five consecutive albums to do so.

A remarkably prolific artist, Sweat was unstoppable as the ‘90s got underway, dominating the “Top R&B/Hip-Hop Singles” chart with such #1 singles as “Make You Sweat,” “I’ll Give All My Love To You,” and “Keep It Comin’.” As if all that weren’t enough, Sweat discovered the Atlanta-based vocal quintet Silk, for whom he co-wrote and co-produced “Freak Me,” which hit #1 on Billboard’s “Hot 100” in May 1993.

1996 proved a banner year, with the release of Sweat’s self-titled, four-times platinum-certified fifth album. Keith Sweat saw the vocalist joined by a number of guests, including soul legend Ron Isley and his great friend Gerald Levert, with whom he’d later form the supergroup LSG alongside Johnny Gill. What’s more, the album featured Sweat’s biggest crossover hits to date in the platinum-certified, R&B/Hip-Hop #1s, “Nobody (Feat. Athena Cage)” and “Twisted (Feat. Pretty Russ & Kut Klose).”

With a seemingly inexhaustible flow of fresh songs, Sweat remains among the most popular and productive superstars in modern R&B, his unique style and smooth sound still setting the gold standard for urban contemporary soul.

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Even their name is unique.

But that’s not the only thing that sets Pretty Ricky apart from the rest of the pack.

From their configuration – one singer and three rappers – to their image –
handsome, young and sexy – Pretty Ricky has been in a league all its own since
they first hit the scene in 2005 with “Grind With Me,” the smash single from their
platinum debut CD, “Bluestars.” Says member and resident producer Diamond
Blue Smith, “In a time where record labels are generically making bands on
reality shows, Pretty Ricky is the last of a dying breed.”

With a sound that is one part hip hop, one part R&B, Pretty Ricky practically
invented and single-handedly mastered the art of combining melodies,
harmonies and dope raps. They took their signature sound and injected it into
a predominantly hip-hop marketplace during a time when crunk music ruled the
airwaves. The result was the birth of an exciting twist on both genres that would
be imitated – but never duplicated – by their successors.

Adoration for Pretty Ricky caught on early. Their debut CD spawned two of their
three top ten hits and set the stage for their sophomore CD “Late Night Special,”
which topped the charts and owned the number one spot for five consecutive
weeks. Pretty Ricky mania erupted as reports of fanatical fans fainting at
concerts and standing in interminable lines at record stores ran rampant. Atlantic
Records COO Craig Kallman likened it to Beatle-mania.

As a group, Pretty Ricky is known for their sexy, sensual (borderline raunchy)
music and stage shows. But there’s much more to these Miami natives, known
individually as Diamond, Spectacular, Lingerie and Slick’em, than meets the eye.
It’s safe to say these guys really do mean business. Julie Greenwald, president
of Atlantic Records, once proclaimed, “Diamond Blue is the new Puffy in the
making.” (Diddy himself referred to the band as “the new Jodeci.”)

These music impresarios know that Pretty Ricky have all the traits that
superstars are made of: business sense, vocal innovation, showmanship and, of
course, dynamic personalities. Says Diamond, “The various personalities of each
individual member is what gives the band diversity. Spectacular brings the sex-
appeal, Slickadelaphante brings out the wild and crazy side of the band, Lingerie
provides the charismatic, R&B, sultry side and I’m the business man; collectively,

We are the Kings of the Bedroom!”

OWNER AND FOUNDER OF THE HOTTEST INDEPENDENT LABEL LIVEWIRE RECORDS

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