Sebastian Szalinski is a serial entrepreneur and manages a portfolio of over 450 million in e-commerce revenue while spending 60 million on ads. Together with his agency IRON media GmbH, they help 7-figure brands cross the 8-figure mark by shifting acquisition & retention in-house and we help recruit A Players for the Companies to drive enterprise value.

In this episode, Sebastian will share more about the most important roles of the company, what’s holding your business back, the effects of the recession, problems with funded businesses, and what 7-figure businesses get wrong. 

The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

The Markademics podcast - where the world's leading e-commerce experts share some of their most valuable lessons with everyone.
The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. We explore many different topics such as general marketing, advertising, supply, and logistics.

Follow Sebastian on Twitter: https://mobile.twitter.com/szalinski4  
Youtube: https://www.youtube.com/@szalinski7 
LinkedIn: https://www.linkedin.com/in/sebastian-szalinski/ 
His agency: https://ecomscaling.org/sta 

Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/
Facebook: https://www.facebook.com/ViktorStoilovOfficial/
LinkedIn:https://www.linkedin.com/in/viktor-stoilov/

Follow Markademics on Instagram: https://www.instagram.com/markademics/ 


We’ve recorded episodes with Alex Fedotoff, Matt Patoli, and Carl Weische. You can check them out in this playlist - https://youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj 

Markademics - an E-commerce agency specializing in performance marketing for D2C brands. 
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ 

Thank you for listening to the podcast! More episodes to come!

Ep 04 | Why do 7- and 8-figure businesses fail ft. Sebastian Szalinski | The Markademics Podcast

Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1 | Two Ecomm Experts 
 
Adam Pivko is an award-winning e-commerce expert with a 15+ year track record of success in the performance marketing industry. Adam has spent the majority of his career servicing merchants, helping them save more money, make more money and grow. From high-volume subscription models, through to affiliate driven traffic on direct response e-commerce, he's extremely proficient with CRO and performance driven pages and assets. Today, he runs his own direct-to-consumer brand, Autumn DNA, while helping brands grow and thrive through strategic marketing and design with Tierra Agency.
 
In this episode, Adam and Viktor discuss must-know strategies for 2025: creating high-converting landing pages, unlocking opportunities with platforms like AppLovin and refining upselling techniques. They’ll also share insights on understanding customer behavior and eliminating the common mistakes that hold back conversion rates.
 
The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, an ecommerce advertising agency, as well as a co-founder of a 7-figure e-commerce store.
 
Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!
 
Follow Adam Pivko on social media:
<a href="https://www.linkedin.com/in/adampivko/">LinkedIn</a>
 
Follow Viktor:
<a href="https://www.instagram.com/viktor.stoilov.official/">Instagram</a>
<a href="https://www.facebook.com/ViktorStoilovOfficial">Facebook</a>
<a href="https://www.linkedin.com/in/viktor-stoilov/">LinkedIn</a>
 
Follow Markademics:
<a href="https://www.instagram.com/markademics/">Instagram</a>
<a href="https://www.linkedin.com/company/18144816/admin/feed/posts/">LinkedIn</a>
 
We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. 
<a href="https://www.youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj">You can check them out in this playlist</a>
 
Markademics - an E-commerce agency specializing in performance marketing for D2C brands. 
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results.
If you want to work with us, visit our website and book a call <a href="https://markademics.com/">here</a>
 
Thank you for listening to the podcast! More episodes to come!
 
Timestamps:
(0:00) Introduction
(2:33) Customer Feedback Driven Growth
(8:33) Ad Creatives and Targeting Strategies
(10:47) Cold Customer Acquisition
(14:40) The importance of looking at the right metrics 
(19:52) Analysing customer feedback
(25:47) Balancing Lifetime Value & Profitability 
(27:45) Product Market-Fit Testing
(36:50) AppLovin for E-commerce Growth
(43:32) High Performing Landing Pages & Common Mistakes
(1:00:20) Grindr, Favourite Non-traditional Platform
(1:06:27) The Why, How, What in 2025
 
Two Ecomm Experts formerly known as The Markademics Podcast!

Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1

Get ready to level up your e-commerce game with the 2 Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, on his conversations with top notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1

Two Ecomm Experts: A Markademics Podcast

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