"On Season 1 Episode 2:
Decoy pricing surrounds us. Not only is your favorite restaurant pricing their menu in a way that causes you to order what they want you to order, but some of the biggest brands on the planet are using decoy pricing to get you to spend more without even knowing it.

In this episode we discuss the psychology behind decoy pricing, dig into some past research on the subject and then give you practical examples of how to use decoy pricing to win more negotiations, increase the average amount each customer spends with you and do both of those things while making the client think they are getting it their way.

Full episode transcripts includes link to all research and reviews can found on my website:

https://bit.ly/unconsidered-podcast"

Decoy Pricing & Attraction Effect: Increase Revenue by Eliminating Negotiations

Unconsidered is a podcast that explores the psychology of the modern entrepreneur, business owner, marketer and organizational leader. Using modern research, Dallas McLaughlin helps his listeners explore the unconsidered psychology impacting our day-to-day decision making and uses that insight to develop frameworks, brain hacks, mental shortcuts and explores game theory thought exercises to help entrepreneurs overcome their emotions, outthink the competition and lead more efficient businesses, better equipped to scale through increased brand awareness, sales and revenue.

Decoy Pricing & Attraction Effect: Increase Revenue by Eliminating Negotiations

Unconsidered Podcast