Tony and Gabe share 8 trends in digital marketing and sales to help pros spruce up their strategies. Discover why you don’t need a website, why ad platforms are irrelevant, why TikTok trumps Google, and much more. This is the best of Under the Hood, Season 2.

Want more detail? Go deep into mega B2B marketing trends and sales enablement tools with previous episodes: https://www.youtube.com/@saltedstone

📚 RESOURCES
HubSpot vs Salesforce: https://www.hubspot.com/comparisons/salesforce-vs-hubspot 
ChatSpot: https://chatspot.ai/  
Gong: https://www.gong.io/sales-enablement/  
Clari Copilot (formerly Wingman): https://www.clari.com/products/copilot/ 
Chorus: https://www.zoominfo.com/products/chorus 
TikTok for Business: https://www.tiktok.com/business/en-AU/inspiration 
Synthesia: https://www.synthesia.io/  

👉 SUBSCRIBE
Subscribe for new episodes: https://www.saltedstone.com/under-the-hood 
Follow us on SoundCloud: https://soundcloud.com/uth-781310053 

Special thanks to the Bella Vista Hotel for hosting Under the Hood, Season 2!

Under the Hood

8 Disruptive Trends in Digital Marketing & Sales | The Best of Season 2

Are your digital touchpoints delivering a fantastic experience right when and where customers need it? If not, you’ve probably had a bunch of them take their business elsewhere (and tell their friends, too!). So, which brand touchpoints actually do the job? 

In this episode, Tony and Gabe discuss the biggest letdowns in customer experience and the digital touchpoints proven to keep customers happy.

📩 Subscribe and be first to receive new episodes: 
https://www.saltedstone.com/under-the-hood 
 
🎵 Follow the podcast on SoundCloud:
https://soundcloud.com/under-the-hood-podcast 
 
🎧 Follow the podcast on Spotify: https://open.spotify.com/show/27yMIjUfjaiZaQzDolmv0A?si=28337482cc4d4667 

💗 Follow the podcast on iHeart: https://www.iheart.com/podcast/269-under-the-hood-124957003/ 

🤳 Follow the podcast on Tiktok: https://www.tiktok.com/@under_the_hood_podcast 

📚 RESOURCES
3 Ways to Create Delightful Customer Experiences with HubSpot & Intercom: https://www.saltedstone.com/blog/create-delightful-customer-experiences-with-hubspot-intercom 

⛏️ THE TOOLKIT
Vidyard Prospector: https://www.vidyard.com/blog/introducing-vidyard-prospector 
AI-Powered HubSpot for Sales & Marketing: https://www.hubspot.com/products/artificial-intelligence 

⚡ ABOUT SALTED STONE:
Salted Stone is an award-winning, full-service digital agency and HubSpot Elite Solutions Partner. Our teams in LA, Sydney, Perth, and Dublin have spent the last 10+ years designing and developing websites, crafting end-to-end solutions for sustainable growth, and implementing data-driven marketing and sales strategies.

Under the Hood, a Salted Stone production, digs into the latest and greatest growth platforms to help sales and marketing professionals scale their businesses. Co-hosted fortnightly by CSO Tony Eades and Strategist Gabe McCarthy.  

👋 Special thanks to the Bella Vista Hotel for hosting Under the Hood, Season 2!

Surprising Digital Touchpoints That Actually Delight Customers

Want a new and improved CRM? While the benefits of switching CRM software should outweigh the possible risks, it helps to research and prepare thoroughly. In this video, we discuss what you should know before implementation — like a CRM buyer’s guide — and how to prepare your organization for change. 

Under the Hood, Episode 19 features HubSpot Senior Growth Specialist John Stapleton in conversation with Salted Stone’s Lead Strategist, Gabe McCarthy. 

📩 Subscribe and be first to receive new episodes: https://hubs.ly/Q029HJKk0 
 
▶️ Follow the podcast on YouTube: https://hubs.ly/Q029HJJf0 
 
🎧 Follow the podcast on Spotify: https://hubs.ly/Q029HJPC0 

💗 Follow the podcast on iHeart: https://hubs.ly/Q029HJGP0  

🤳 Follow the podcast on TikTok: https://hubs.ly/Q029HJHJ0 

📚 RESOURCES
‘So You've Bought Hubspot, Now What?’ blog post: https://www.saltedstone.com/blog/bought-hubspot-now-what 
Connect with John on LinkedIn: https://www.linkedin.com/in/john-stapleton-hubspot/ 

⛏️ THE TOOLKIT
Teamwork.com & HubSpot Integration: https://ecosystem.hubspot.com/marketplace/apps/productivity/project-management/teamwork 
HubSpot Total Cost of Ownership Calculator: https://www.hubspot.com/tco-calculator  
HubSpot ROI Calculator: https://www.hubspot.com/roi-calculator/marketing 

⚡ ABOUT SALTED STONE:
Salted Stone is an award-winning, full-service digital agency and HubSpot Elite Solutions Partner. Our teams in LA, Sydney, Perth, and Dublin have spent the last 10+ years designing and developing websites, crafting end-to-end solutions for sustainable growth, and implementing data-driven marketing and sales strategies.

Under the Hood, a Salted Stone production, digs into the latest and greatest growth platforms to help sales and marketing professionals scale their businesses. Co-hosted fortnightly by CSO Tony Eades and Strategist Gabe McCarthy.  

👋 Special thanks to the Bella Vista Hotel for hosting Under the Hood, Season 2!

Exploring the Benefits of CRMs for Scaling Business with John Stapleton of HubSpot

Video is not just a marketing tool. Using video in sales, from prospecting to closing, is becoming standard practice to facilitate better engagement and close more deals. This episode digs into why you should include high-value videos in your B2B sales process. We’ve got a ton of tips and use cases, like video prospecting, to get you started.

Joining Under the Hood is Content Marketing Manager and TikToker Julia Belkin. Julia is the creator behind @freebiesandmore, where she brings 1M+ followers the best consumer deals.  

📩 Subscribe and be first to receive new episodes: https://hubs.ly/Q029HJKk0 

▶️ Follow the podcast on YouTube: https://hubs.ly/Q029HJJf0 
 
🎧 Follow the podcast on Spotify: https://hubs.ly/Q029HJPC0 

💗 Follow the podcast on iHeart: https://hubs.ly/Q029HJGP0  

🤳 Follow the podcast on TikTok: https://hubs.ly/Q029HJH

📚 RESOURCES
‘How to Win on Sales and Customer Experience’ blog: https://www.saltedstone.com/blog/sales-enablement-how-to-win-on-sales-cx-with-hubspot 
Check out Julia’s TikTok content: https://www.tiktok.com/@freebiesandmore 

⛏️ THE TOOLKIT
Invideo AI: https://ai.invideo.io/ 
TikTok and HubSpot CRM integration (US only): https://www.tiktok.com/business/en/blog/hubspot-crm-integration 
Canva: https://www.canva.com/ 

⚡ ABOUT SALTED STONE:
Salted Stone is an award-winning, full-service digital agency and HubSpot Elite Solutions Partner. Our teams in LA, Sydney, Perth, and Dublin have spent the last 10+ years designing and developing websites, crafting end-to-end solutions for sustainable growth, and implementing data-driven marketing and sales strategies.

Under the Hood, a Salted Stone production, digs into the latest and greatest growth platforms to help sales and marketing professionals scale their businesses. Co-hosted fortnightly by CSO Tony Eades and Strategist Gabe McCarthy.  

👋 Special thanks to the Bella Vista Hotel for hosting Under the Hood, Season 2!

Julia from @freebiesandmore tells us the Winning Formula for Video Prospecting in Sales

In this final episode of Under the Hood Season 2, Tony and Gabe give you their top 12 tips and tools to boost your sales and marketing performance. Take a peek and find savvy, actionable advice about inbound marketing, sales automation, website strategy, generative AI, RevOps, and much, much more! We hope you’ll carry these gifts into the year ahead. 

To all our subscribers and guests who learned and laughed with us throughout Season 2, we say thank you! We hope to see you all again in 2024. 

📩 Subscribe to be notified about Season 3: https://hubs.ly/Q029HJKk0 
 
🎵 Follow the podcast on SoundCloud: https://hubs.ly/Q029Jj1F0 
 
🎧 Follow the podcast on Spotify: https://hubs.ly/Q029HJPC0 

💗 Follow the podcast on iHeart: https://hubs.ly/Q029HJGP0  

🤳 Follow the podcast on TikTok: https://hubs.ly/Q029HJH

🎁 YOUR GIFTS
Gift 1: https://hubs.ly/Q02cMbf-0
Gift 2: https://hubs.ly/Q02cMbjX0
Gift 3: https://hubs.ly/Q02cMbkt0 & https://hubs.ly/Q02cMbjn0
Gift4: https://hubs.ly/Q02cMbjL0
Gift 5: https://hubs.ly/Q02cMbqt0
Gift 6: https://hubs.ly/Q02cMbrm0
Gift 7: https://hubs.ly/Q02cMbrS0
Gift 8: https://hubs.ly/Q02cMbtH0
Gift 9: https://hubs.ly/Q02cMbw30
Gift 10: https://hubs.ly/Q02cMbvp0
Gift 11: https://hubs.ly/Q02cMbwM0
Gift 12: https://hubs.ly/Q02cMbx40


⚡ ABOUT SALTED STONE:
Salted Stone is an award-winning, full-service digital agency and HubSpot Elite Solutions Partner. Our teams in LA, Sydney, Perth, and Dublin have spent the last 10+ years designing and developing websites, crafting end-to-end solutions for sustainable growth, and implementing data-driven marketing and sales strategies.

Under the Hood, a Salted Stone production, digs into the latest and greatest growth platforms to help sales and marketing professionals scale their businesses. Hosted fortnightly by CSO Tony Eades and Strategist Gabe McCarthy.  

👋 Special thanks to the Bella Vista Hotel for hosting Under the Hood, Season 2!

2023 Unwrapped: Here’s Your Top 12 Sales & Marketing Gifts

AI-powered tools are reshaping the ways we get stuff done, serving up more insight and enabling greater efficiency than ever before. The trouble is knowing which of those tools is worth your time. Well, look no further because here we shortlist the best AI tools to save you hours on hours of experimentation. 

Under the Hood explores the AI tools for sales and marketing that we think are worth it. Try them in the links below. 


📩 Subscribe and be first to receive new episodes: https://hubs.ly/Q029HJKk0 

▶️ Follow the podcast on YouTube: https://hubs.ly/Q029HJJf0 
 
🎧 Follow the podcast on Spotify: https://hubs.ly/Q029HJPC0 

💗 Follow the podcast on iHeart: https://hubs.ly/Q029HJGP0  

🤳 Follow the podcast on TikTok: https://hubs.ly/Q029HJH

📚 AI TOOLS TO TRY

- For Sales
Personality insights for prospecting: https://www.crystalknows.com/ 
AI-powered sales prospecting: https://www.vidyard.com/products/vidyard-prospector/ 

- For Content Creation
AI 3D design tool: https://spline.design/ 
Gen-AI for designers: https://www.adobe.com/products/firefly.html 
AI-powered basic website builder: https://stunning.so/ 
AI video generation: https://www.synthesia.io/ 
AI voice generator: https://murf.ai/ 
AI video editing: https://vidyo.ai/ 
AI video editing: https://wearenova.ai/ 
Text-to-speech and text-to-video assistant: https://fliki.ai/ 
All-in-one AI video creation: https://invideo.io/ 
Mobile video editor: https://apps.apple.com/us/app/videoeasy-easy-video-editor/id1435687095

- For Meetings
AI notetaker: https://www.update.ai/ 
AI meeting assistant: https://otter.ai/ 
AI presentation deck creator: https://www.beautiful.ai/ 

- For Everything Else 
AI tool directory: https://www.thewarehouse.ai/  

⚡ ABOUT SALTED STONE:
Salted Stone is an award-winning, full-service digital agency and HubSpot Elite Solutions Partner. Our teams in LA, Sydney, Perth, and Dublin have spent the last 10+ years designing and developing websites, crafting end-to-end solutions for sustainable growth, and implementing data-driven marketing and sales strategies.

Under the Hood, a Salted Stone production, digs into the latest and greatest growth platforms to help sales and marketing professionals scale their businesses. Co-hosted fortnightly by CSO Tony Eades and Strategist Gabe McCarthy.  

👋 Special thanks to the Bella Vista Hotel for hosting Under the Hood, Season 2!

The only AI tools for sales & marketing WORTH YOUR TIME

HubSpot tools are all you need to build an engaging customer experience, with its robust features for marketing, sales, content management, and more. Whether you’re new to the platform or want to expand your repertoire, these simple yet powerful tools will centralize insight and save you time. Think of them like HubSpot hacks! 

You can learn more about the tools and try them in the links below. 

📩 Subscribe for alerts on Season 3’s release: https://hubs.ly/Q029HJKk0 
 
🎵 Follow the podcast on SoundCloud: https://hubs.ly/Q029Jj1F0 

▶️ Follow the podcast on YouTube: https://hubs.ly/Q029HJJf0 
 
🎧 Follow the podcast on Spotify: https://hubs.ly/Q029HJPC0 

💗 Follow the podcast on iHeart: https://hubs.ly/Q029HJGP0  

🤳 Follow the podcast on TikTok: https://hubs.ly/Q029HJH

📚 HUBSPOT TOOLS
HubSpot Content Assistant: https://www.hubspot.com/products/artificial-intelligence 
Chatspot.ai by HubSpot: https://chatspot.ai/ 
HubSpot CMS Hub: https://www.hubspot.com/products/cms
Sales Hub Enterprise with AI: https://www.hubspot.com/products/sales/enterprise 
Teamwork.com and HubSpot integration: https://ecosystem.hubspot.com/marketplace/apps/productivity/project-management/teamwork  
Free meeting scheduler: https://www.hubspot.com/products/sales/schedule-meeting 
Prospecting software: https://www.hubspot.com/products/sales/sales-leads 
HubSpot TCO calculator: https://www.hubspot.com/tco-calculator 
Buyer persona generator: https://www.hubspot.com/make-my-persona 
HubSpot coaching playlists how-to: https://knowledge.hubspot.com/use-coaching-playlists-to-train-your-team
Free CMS tools: https://www.hubspot.com/products/cms-free 
HubSpot AI website generator: https://www.hubspot.com/products/cms/ai-website-generator  

⚡ ABOUT SALTED STONE
Salted Stone is an award-winning, full-service digital agency and HubSpot Elite Solutions Partner. Our teams in LA, Sydney, Perth, and Dublin have spent the last 10+ years designing and developing websites, crafting end-to-end solutions for sustainable growth, and implementing data-driven marketing and sales strategies.

Under the Hood, a Salted Stone production, digs into the latest and greatest growth platforms to help sales and marketing professionals scale their businesses. Co-hosted fortnightly by CSO Tony Eades and Strategist Gabe McCarthy.  

👋 Special thanks to the Bella Vista Hotel for hosting Under the Hood!

Top HubSpot Tools for Sales and Marketing Pros

📩 Subscribe so you never miss an episode: https://hubs.ly/Q029HJKk0

The latest HubSpot pricing model change is already in play, so how does it affect the cost to your business?

In this video, we’ll explain the changes to HubSpot’s pricing model (with examples), including:

• How HubSpot plans and pricing now work
• Why this matters for different sizes of business
• How HubSpot’s model compares to competing software  
• What happens if you have a HubSpot plan.

👉 Grab your free 24 HubSpot Hacks guide: https://hubs.ly/Q02slNF50

📚 RESOURCES
• Salted Stone earns HubSpot CRM Accreditation: https://hubs.ly/Q02slNGp0 
• HubSpot Impact Award Win for Revamped Great Place To Work Website: https://hubs.ly/Q02slNHp0
• HubSpot pricing packages for business: https://hubs.ly/Q02slNM_0
• More on HubSpot Smart CRM: https://hubs.ly/Q02slNQG0
• HubSpot vs Salesforce: 10 Reasons HubSpot Growth Suite Wins (S2 Ep 6): https://hubs.ly/Q02slNWj0
• Opt in to HubSpot betas: https://hubs.ly/Q02slNVt0
• HeyGen: https://hubs.ly/Q02slNWF0 
• GoblinTools: https://hubs.ly/Q02slNWZ0
• Autopod.fm: https://hubs.ly/Q02slNYL0 
• Adobe generative AI: https://hubs.ly/Q02slNXG0

👋 FOLLOW UNDER THE HOOD
• YouTube: https://hubs.ly/Q029HJJf0
• SoundCloud: https://hubs.ly/Q029Jj1F0 
• Spotify: https://hubs.ly/Q029HJPC0 
• iHeart: https://hubs.ly/Q029HJGP0  
• TikTok: https://hubs.ly/Q029HJH

⚡ ABOUT US
Salted Stone is an award-winning, full-service digital agency and #HubSpot Elite Solutions Partner. Under the Hood, a Salted Stone production, arms sales and marketing pros with practical tech and tips to scale their businesses. 

Shout-out to the Bella Vista Hotel in NSW for hosting Season 3.

Why You Shouldn’t Panic Over the 2024 HubSpot Pricing Model

Join hosts Tony and Gabe in this episode of "Under the Hood Unplugged" as they delve into the rising trend of AI tools in content creation. From discussing the prediction that AI will become a mainstream necessity for content creators to exploring the delicate balance between investing time in finding the right tools and maintaining human creativity, this episode offers valuable insights into navigating the evolving landscape of content creation. Tune in as they explore practical strategies for incorporating AI tools effectively, while emphasizing the importance of human interaction and creativity in producing engaging and authentic content. Discover how to strike the perfect balance between AI efficiency and human touch in your content creation process.

AI and Content Creation: Finding the Human Touch [Unplugged #4]

In this episode of Under the Hood, we explore the power of AI in content marketing with multi-award-winning content marketer and AI enthusiast, Christopher 'Chris' Melotti. Chris, the founder of Melotti Content Media and a qualified AI Ethicist Policy Writer, shares his insights on:

- Empowering and augmenting content marketing processes with AI tools.
- The "AI-human-AI sandwich" approach for optimal content generation.
- Enhancing, not replacing, human creativity and emotional intelligence with AI.
- Ensuring accuracy and ethics in AI-generated content.
- Experimenting with AI tools for better integration into marketing workflows.
- Utilizing AI for short-form social media content generation and platform-specific strategies.

Join us to learn how to effectively blend AI with human skills to boost your content marketing efforts. Don't forget to like, comment, and subscribe for more insightful episodes!

👉 Read up on How AI Amplifies Productivity for Sales, Marketing & Service: https://hubs.ly/Q02yzlvm0

📚 RESOURCES
• Typeform: https://hubs.ly/Q02yzmkN0
• HubSpot's Content Hub: https://hubs.ly/Q02yzmH70
• Melotti Media AI Usage Whitepaper: https://hubs.ly/Q02yznl50

👋 FOLLOW UNDER THE HOOD
• YouTube: https://hubs.ly/Q029HJJf0
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• Spotify: https://hubs.ly/Q029HJPC0 
• iHeart: https://hubs.ly/Q029HJGP0  
• TikTok: https://hubs.ly/Q029HJH

⚡ ABOUT US
Salted Stone is an award-winning, full-service digital agency and #HubSpot Elite Solutions Partner. Under the Hood, a Salted Stone production, arms sales and marketing pros with practical tech and tips to scale their businesses. 

Shout-out to the Bella Vista Hotel in NSW for hosting Season 3.

How to Augment Your Marketing Using AI Content Creation [with Chris Melotti]

End-to-end digital solutions and consulting for planet Earth's increasingly customer-centric business challenges.

Salted Stone is an award-winning, fully in-house team of passionate and endlessly curious experts, and we’re here to kick things up a notch.

8 Disruptive Trends in Digital Marketing & Sales | The Best of Season 2

Under The Hood

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