In 2025, HubSpot is doubling down on ‘Unified’ - unified teams, unified data. Business leaders are making 100% of their decisions with only 20% of available data, according to our research. In this episode - recorded live from the INBOUND event in San Francisco, Tony is joined by Brandon Jones — Salted Stone's Executive Regional Director, North America and special guests, Diana Zalaquett — HubSpot's Principal Production Manager and
Justin Graci — HubSpot's Manager, Partner GTM & Enablement to unpack the product releases, AI learnings and a new model called Loop Marketing.

🔑 Key Takeaways:

👉  HubSpot’s “Unified” approach makes all customer data accessible and AI-ready, so teams can act on the complete customer story.
👉  How AI paired with human insight, unlocks faster go-to-market, richer personalisation, and lower acquisition costs.
👉  Why 60% of Google searches end with no clicks and AI/LLM tools are replacing SEO by answering buyer questions upfront.
👉  How Loop Marketing will replace linear funnels with a continuous cycle (Express → Tailor → Amplify → Evolve), powered by AI and rapid iteration.
👉  Personalisation at Scale as buyers expect brands to truly understand them, drawing on unified structured + unstructured data.
👉  Why marketers must out-test, out-learn, and out-pivot competitors using
AI enabled, real-time optimisation

Whether you’re a marketing leader, sales pro, or HubSpot curious, this episode gives you the latest insights direct from INBOUND 25. 


Loop Marketing: The Next Frontier of Growth | LIVE from Inbound 2025

End-to-end digital solutions and consulting for planet Earth's increasingly customer-centric business challenges.

Salted Stone is an award-winning, fully in-house team of passionate and endlessly curious experts, and we’re here to kick things up a notch.

Loop Marketing: The Next Frontier of Growth | LIVE from Inbound 2025

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