Excellent work! Definitely going to drop this in a mix soon!

Download now via Beatport: http://btprt.dj/1kBmaST
Pre-order via iTunes: http://bit.ly/1cPpA21

Watch the official video for 'Down': http://bit.ly/NooobY

Highly-regarded production duo Unit7 are to offer up their first release of 2014 in the shape of three track EP, ‘Down’ / ‘Gave It Up’, the third transmission on WRHS Music. Renowned for their ability to deliver expertly crafted, groove-laden club tracks, they have forged a reputation as go-to names for some of the freshest, industrial house and techno cuts coming out of the UK. Fueled solely by their ambition to make people dance, Unit7 excel on both ‘Down’ and ‘Gave It Up’, tracks which should earmark them as names to watch this year. 

‘Down’ builds with minimal, percussive rhythms that serve as a prelude for the bullish, hard-edged bass line that carries the track into deeper, darker realms without sacrificing any of it’s significant dance floor potential. ‘Gave It Up’ adopts a similar blueprint, although builds as a more ambient, melodic soundscape with delicate, washed out synth lines and dreamy vocals giving it an altogether more soulful groove. A smooth, rolling dub mix of ‘Gave It Up’ ties together the EP with aplomb too, further amplifying the duo’s undoubted sonic credentials. 

Exhibiting high-end production value and a firm, unwavering dance floor aesthetic, Unit7 are sure to build on their burgeoning reputation throughout 2014 and, having already been confirmed to play both Horizons Festival and the Bugged Out Weekender on March 9th, look set to enjoy a busy summer season. 

For more information on Unit7, please visit:
https://www.facebook.com/Unit7Official
https://twitter.com/Unit7WRHS
https://soundcloud.com/unit7presents

For more information on WRHS Music, please visit:
http://www.wrhsmusic.net/
https://twitter.com/WRHSmusic


Unit7 - Gave It Up (Dub Mix)

Introducing Unit7, a reinterpretation of dance music where futurism and nostalgia are no longer distinct. Their WRHSmusic imprint represents everything they stand for, tunes that bring people together wherever in an environment with cause to forget the outside world for those early hours and move to a beat... until they cant move anymore. 

Mark and Luke have lived the UK music scene from a young age, and have latched their allegiance to the thing they love most; music made for warehouses big and small that unite people with a groove and a shared imperative to dance together. It’s a vision that pushes the boundaries without restrictive pigeonholes, whilst giving a respectful nod to the foundations of the entire electronic music scene.

“If there’s anything were trying to say its that electronic music in all its form is built for a purpose, and DJing is a responsibility. Its not always about proving a point, its not for ego and forced appreciation, it’s a responsibility to help people understand why producers produce, why labels release and why bloggers blog. We know what makes people dance and fall in love with music, because we do too, every day and every night, and we want to share that purism with everyone we are lucky enough to play to”

Upcoming releases share this outlook. Each forthcoming track is crafted for the dancefloor, drawing on their favourite elements of electronic music past and present with remixers that support this ethic.

“We love the idea of making an album, but right now we are focussed on the dancefloor, WRHSMusic is designed to delver just that which is what we are striving to do – its in the name so to speak!”

Having played around the world under a previous alias, reactions have always played a front seat role in their musical output, which is what has lead to this reinterpretation. Whilst time goes on, artists come and go and names change, their outlook has done neither and Unit7 is a pledge of allegiance to this simple mantra. Long live the beat, the good times and the dancefloor.

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