Discover how SBS is leveraging data analytics to adapt to Australia’s evolving media landscape. In this episode, Maggie Dong from UNSW Business School talks with Jimmy Yuan, Marketing and Analytics Manager at SBS, about using AI, first-party data, and media mix modelling to navigate digital transformation, enhance customer retention, and drive marketing ROI. Gain insights into how SBS balances data privacy, audience diversity, and the complexities of modern marketing.

How SBS uses data analytics to navigate Australia’s shifting media landscape

Have you lived in your home so long that you don’t notice its flaws? In Sweden, they have a name for this condition: It’s hemmablind—literally, “home blind.” A popular Swedish TV program shows what you can do about it. Plus, unlocking the mysterious word conclave. And: How did the expression “throw in the towel” come to mean “give up”? Also, pully, visiting firemen, the origin of conclave, how to pronounce grimace, the reason to substitute a different word for substitute, a word challenge involving the letter Y, Shiver me timbers! and Kiss the dealer! http://waywordradio.org

Eat My Hat (Full Episode)

The exclamation Shiver me timbers! has nothing to do with being cold. A different verb shiver means “to shatter into small pieces,” and timbers refers to the wooden beams that make up the structure of a ship's hull and ribs. Sailors once used phrases like May God smite my timbers! or May God split my timbers! or simply My timbers! as a kind of mild oath, invoking one of the worst things that can happen to someone at sea. In Robert Louis Stevenson’s Treasure Island (Bookshop|Amazon), Long John Silver also says things like Shiver my sides! and Shiver my soul! http://waywordradio.org

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Visiting firemen doesn’t necessarily refer to firefighters. The terms visiting fireman and visiting firemen may refer to any of several types of visitors from out of town, including celebrities, tourists, and rowdy conventioneers. http://waywordradio.org

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For at least three centuries, declaring I’ll eat my hat! has indicated that the speaker is so certain they’re right, that if they’re not, they’re willing to swallow their chapeau. Variations of this phrase include I’ll eat my boots, I’ll eat my cap, I’ll eat my bonnet, and I’ll eat my hat and then swallow my boots. The phrase I’ll eat my hat! has parallel expressions in a variety of languages, including French, Dutch, Italian, Russian, and Scandinavian languages. In German, a similar expression means “I’ll devour a broom,” while in Traditional Chinese, you can assert the same idea with a phrase that translates as “If I’m wrong, I’ll give you my head.” http://waywordradio.org

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The verb substitute has very different meanings depending on the prepositional company it keeps. For example, ask a barista, Can I substitute regular milk for lactose-free milk? and you’re asking for regular milk, not lactose-free. However, if you change the for to with and ask Can I substitute regular milk with lactose-free milk, then you’re specifying that you want lactose-free milk. There’s an important difference between those two, so it’s best to choose a different word besides substitute. In an essay included in the book One Language, Two Grammars?: Differences between British and American English (Bookshop|Amazon), linguist David Denison reveals the twisted history of the verb substitute and the strikingly similar path taken by its French cognate. http://waywordradio.org

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The phrase throw in the towel meaning “give up,” stems from boxing competitions in the late 19th. If a boxer’s team wanted to stop the fight—usually because their fighter was taking too much punishment—they would literally throw a towel into the air as a signal of surrender. An even earlier phrase signaled the same thing. If the boxer’s team chose to throw up the sponge, chuck up the sponge, fling up the sponge, or toss in the sponge, they were literally hurling a sweaty, bloody sponge into the ring as a way to admit defeat. http://waywordradio.org

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After hearing our conversation about how dictionaries decide on a preferred pronunciation, and specifically about how to pronounce aioli, Vern from San Diego, California, wrote to say that a friend once made fun of him for pronouncing grimace with a stress on the second syllable. But when they finally looked it up in a dictionary, they found that indeed grimace can be pronounced either of two ways. http://waywordradio.org

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This week’s challenge from Quiz Guy John Chaneski involves non-rhyming pairs of words that both end in the letter Y. Try this clue: John and his wife Jennifer recently spent a whole day there last week participating in their civic obligation. What’s the two-word answer? http://waywordradio.org

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Could hacking a tick’s biology help prevent the next outbreak? In this episode of the YJBM, we sit down with Emily Johnson to travel across the scale of life, all the way from the environment that surrounds us to a molecular pathway called kinase signaling. We dive into the fundamentals of vector biology and the transmission of diseases like Lyme. We also discuss the tools and technologies driving the field forward, from mRNA vaccines to the potential of AI, and what the future holds for understanding disease and transmission through the lens of signaling pathways.

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Kinase Pathways Driving the Future of Tick Control: Interview with Emily Johnson

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How SBS uses data analytics to navigate Australia’s shifting media landscape

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