BusinessThink

Discover how SBS is leveraging data analytics to adapt to Australia’s evolving media landscape. In this episode, Maggie Dong from UNSW Business School talks with Jimmy Yuan, Marketing and Analytics Manager at SBS, about using AI, first-party data, and media mix modelling to navigate digital transformation, enhance customer retention, and drive marketing ROI. Gain insights into how SBS balances data privacy, audience diversity, and the complexities of modern marketing.

How SBS uses data analytics to navigate Australia’s shifting media landscape

Experts from UNSW Australia Business School gave an independent analysis of the Federal Budget 2016 in a roundtable discussion at the Museum of Sydney on 4 May 2016.

Federal Treasurer Scott Morrison readied the 2016 Budget with a close eye on the forthcoming election.  He didn’t have much room to move – delivering a budget with few surprises and forward projections based on an optimistic outlook.

The BusinessThink 2016 Budget roundtable analysed the announcements in Canberra, and new measures presented by Scott Morrison. Moderated by Julian Lorkin, the panel of UNSW Business School experts reacted to key budget measures, such as new tax breaks and regulations, as well as ideas around taxation and stimulating the economy that will shape the Australian business landscape.

The panel included:
• Professor Richard Holden (looking at the economic impact of the budget).
• Professor John Piggott (the budget implications of superannuation and taxation).
• Professor Neil Warren (taxation implications for various sectors, including public sector economics, with a special focus on taxation policy and distributional issues).
• Associate Professor Fiona Martin (taxation issues such as tax avoidance by multinationals).

The academic panel was introduced by Professor Chris Styles, the Dean of the UNSW Business School.

BusinessThink 2016 Federal Budget Roundtable

Associate Professor Fiona Martin - BusinessThink Federal Budget 2016 Roundtable

Professor Neil Warren - BusinessThink Federal Budget 2016 Roundtable

Professor John Piggott - BusinessThink Federal Budget 2016 Roundtable

It's not what you know, it's who you know
Professor Julie Cogin, Deputy Dean & Director AGSM, will present on the latest networking research. While many business professionals recognise the value of networking, few understand the fundamentals that drive and underpin its success. Professor Cogin will explore the conditions under which networking is most effective and provide new insights into networking’s return on time invested.

As managers and executives are increasingly pressed for time, networking can seem like an ever evolving time sink. Professor Cogin will examine how optimizing networking activities can increase job performance and limit time expenditure. Professor Cogin will be joined by industry panellists who will share their views from a workplace perspective.

This event is presented in association with BusinessThink, UNSW Business School's online thought leadership journal.
 
Panellists
1. Eric Yee, (MBA '10), Head of North Asia (Talent Solutions) at LinkedIn

2. Drew Waters, Chief Executive, The Australian Chamber of Commerce – Hong Kong and Macau

Host
Geoff Wilson, BCom ’80, Chief Operating Officer, Asia Pacific at KPMG and President of the UNSW Business School Hong Kong Alumni Committee
 
https://www.business.unsw.edu.au/news-events/events/businessthink-events

BusinessThink Hong Kong - Julie Cogin

A leader of business education in the Asia Pacific region

The mission of the UNSW Business School is to create and disseminate business knowledge for the benefit of students, organisations and society. UNSW Business School develops leaders for business, academia, government and the not-for-profit sector with the capability to succeed globally.

UNSW Business School is recognised as one of the top business schools in Australia. We have many outstanding credentials to support our reputation and are distinguished by the high calibre of our academics, students and alumni. We lead the way in research performance and in the rankings of our education programs.

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