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Keith Sweat is the undisputed King of New Jack Swing, the hugely popular and influential merging of melodic R&B with hip-hop’s rhythms and production techniques. Signed to Elektra in 1987, the Harlem-born singer/songwriter/producer released his debut album, Make It Last Forever, to instant acclaim and RIAA three-times platinum certification. Highlighted by the #1 R&B/Hip-Hop hit, “I Want Her,” the album reached #1 on Billboard’s “Top R&B/Hip-Hop Albums” chart – the first of five consecutive albums to do so.

A remarkably prolific artist, Sweat was unstoppable as the ‘90s got underway, dominating the “Top R&B/Hip-Hop Singles” chart with such #1 singles as “Make You Sweat,” “I’ll Give All My Love To You,” and “Keep It Comin’.” As if all that weren’t enough, Sweat discovered the Atlanta-based vocal quintet Silk, for whom he co-wrote and co-produced “Freak Me,” which hit #1 on Billboard’s “Hot 100” in May 1993.

1996 proved a banner year, with the release of Sweat’s self-titled, four-times platinum-certified fifth album. Keith Sweat saw the vocalist joined by a number of guests, including soul legend Ron Isley and his great friend Gerald Levert, with whom he’d later form the supergroup LSG alongside Johnny Gill. What’s more, the album featured Sweat’s biggest crossover hits to date in the platinum-certified, R&B/Hip-Hop #1s, “Nobody (Feat. Athena Cage)” and “Twisted (Feat. Pretty Russ & Kut Klose).”

With a seemingly inexhaustible flow of fresh songs, Sweat remains among the most popular and productive superstars in modern R&B, his unique style and smooth sound still setting the gold standard for urban contemporary soul.

With all of his elaborate possessions – from jewels to cars and homes; his cash money making ventures- from music to videogames to shoes and clothing; Bryan “Birdman aka Baby” Williams is poised to continue shining in everything he does.  The New Orleans bred, Miami loving and living, artist slash entrepreneur, has spent over a decade perfecting his hustle and adjusting his swagger to the beat of his own drum. The mega-house that Birdman helped to build, alongside his brother Ronald “Slim” Williams, is known to legions of fans as Cash Money.  As they celebrate the tenth anniversary of the 45 million selling, gold and platinum plaque adorning, Cash Money Empire and reputation, the man with many nicknames unleashes his third solo effort, 5 Stunna, to hip-hop fans everywhere.

“My nicknames went with the time I put in with my music.  Five star stunna, that’s me doing me, just Bryan Williams, the stunna man.”   In preparation for his latest release, the Cash Money co-founder, CEO and platinum-plus star has kept busy. Having suffered loss and persevered to regain himself, Birdman spent the past two years performing with Cash Money signature superstar Lil Wayne. Fresh from their pairing Like Father, Like Son and the wildly successful single “Stuntin’ Like My Daddy,” Birdman is clear on whom he represents “we do our music for the people,” and the people kindly acknowledge him in return.

In his music as in life, Birdman injects himself fully into the mix at an aggressive, accelerated rate.  “When I do an album I want it to be me, my personality, my character, what I love, what I live for and I think in my music, that’s what I bring across,” explains the high ranking influential.   “I’m into cars, nice beautiful things, and I think on this album, I brought you along into my personal life.  I went into more depth about the things I’ve been through and our life experiences.”   The first single and video from 5 Stunna, “Pop Bottles” featuring Lil Wayne, sounds like classic Cash Money.  Reminiscent of the archives from the CM vault, time spent with the Hot Boyz and Big Tymers, the speeded up synthesizer that pounces like a southern bounce record, yet creeps in on the low, is contemporary, five-star quality.  When Birdman and Wayne crafted the lyrics for the track, they were doing what they do, toasting their recent success ‘poppin’ bottles.’   5 Stunna carefully weaves a cautionary tale not only from the perspective of its official G, but also from the perspective of the old man narrator from the Like Father, Like Son album.

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