As the son of O’Jays frontman Eddie Levert, Gerald Levert was born into American soul royalty. He formed the R&B trio LeVert in 1984 while he was still attending high school in Shaker Heights, Ohio. The group – which also comprised his younger brother Sean and friend Marc Gordon – was among Atlantic Records’ top urban acts of the ‘80s and ‘90s, unleashing a succession of hits, among them the pop smash “Casanova.” Levert made his solo debut with 1991’s EastWest release, Private Line, featuring two R&B #1 hits in the title track and “Baby Hold On To Me,” a duet with his famous father. In 1994, he joined the Elektra family when Sylvia Rhone, who had been running Atlantic’s Atco/EastWest division, moved over to become head of the Elektra Entertainment Group – the first African-American woman to become chairman of a major label. Rhone brought with her many of the artists she had been nurturing at EastWest, including Levert.
In 1997, Levert co-founded LSG, an urban R&B supergroup also comprising Johnny Gill and Elektra labelmate Keith Sweat. Fueled by the #1 R&B/Hip-Hop hit, “My Body,” the trio’s Elektra/EastWest debut album, Levert. Sweat. Gill, made a top 5 Billboard 200 debut on its way to RIAA platinum certification.

Levert’s first Elektra release came with 1999’s G, an ambitious collection that included the R&B hit, “Mr. Too Damn Good.” Levert’s next three albums, including 2001’s Gerald’s World, 2002’s The G Spot, and 2003’s Stroke of Genius, made top 10 debuts on the Billboard 200 upon their respective releases, with the third set also hitting #1 on the R&B album chart.

With Elektra entering dormancy, Gerald returned to Atlantic in 2004 with Do I Speak For The World. On November 10, 2006, he passed away from acute intoxication caused by the accidental combination of prescription narcotics and over-the-counter drugs; he was 40 years old.

In 2007, Levert’s final solo album, In My Songs, debuted atop Billboard’s “Top R&B/Hip-Hop Albums” chart while also entering the overall Billboard 200 at #2. The acclaimed album’s title track later earned Levert his first-ever Grammy for “Best Traditional R&B Vocal Performance,” an award memorably accepted on his behalf by younger brother, Sean. Sadly, Sean Levert died shortly thereafter from complications related to sarcoidosis; he was 39.

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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

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