As headline sponsors of Baller League, O2 invited us down to take over the O2 Blueroom and create a bespoke space for O2 Priority members, Baller League talent, and VIP guests ahead of the night’s action. With DJ Teddy supplying the vibes, and an all-star crowd in attendance, the O2 Blueroom set the tone for a huge finale.

VERSUS hosted a ‘Future of Football’ panel led by the brand’s very own Chief Commercial Officer, Johnny Kay. With the conversation exploring how Baller League is shaping the future of the game across fashion, content and community — with insights from footballers Albie Sheehan-Cozens and Bryan Ly, as well as content creators Anita Abayomi and Cameron Babayemi aka Culture Cams.

Ep. 62: Baller League Final Four Live from the O2 Blueroom

The Future of Football is a new podcast from VERSUS that brings you closer to the people, the stories, and the ideas that are shaping the future of the game we love. Every episode, we’ll be breaking down some of the biggest talking points from the cultural, social and business sides of the sport, giving you unrivalled insight into the off-pitch issues taking football to a new era.