Memphis native artist and engineer, Clay “Krucial” Perry III, had his first rendezvous with music at the young age of six, after his parents placed a violin into his hands. This moment struck a chord within him that continued to grow as he played and learned more musically. As he grew older and more inquisitive on his path of discovering new music techniques and sounds, Clay mastered the craft of mixing and began his music career. Clay went on to become a musical engineer, helping to create top songs for some of the hottest new acts in rap such as - NBA Youngboy, Yo Gotti, Rico Nasty, BlocBoy JB, Yella Beezy, and Co Cash.

 After years of working as an engineer, Clay wanted to hone his skills as a music artist. Balancing both the front and backend of the music business, he decided to create his musical alter persona, Krucial. “I’m me and nobody else can be me or imitate me, especially where I am from. I have my own sound and that is incontestable”. 

Under the Krucial moniker, Clay released several well-received projects including “Krucifix” in 2018 and 2019’s “It Could’ve Been Different” which garnered the attention of Tay Keith, a prominent super-producer and fellow Memphis native. In 2020, Tay Keith signed Clay “Krucial” Perry III to his growing label, Drumatized, a joint venture with Warner Music. In 2020 Clay released new music such as “Eastside”, “Damn!” ft. Lil Migo and “Ecstasy”.

YTB Fatt- is a West Memphis, Arkansas born and raised Hip Hop artist.
Growing up with personal hardships, he was in search of an outlet and
found comfort in listening and making music. He used his musical
inspirations such as Yo Gotti, Meek Mill, Moneybag Yo, and DeadEnd
Jizzle to help shape his own unique sound and approach to the rap game.
After being proclaimed as hometown hero, YTB Fatt started sharing his craft with the world in 2018, in an effort to make his voice known outside of the South.
 
In 2022, his music and street credibility caught the attention of Grammy
nominated rapper, Moneybagg Yo, which resulted in him signing YTB Fatt
to his music label, BreadGang. With BreadGang's home base being Miami,
home to famous rappers like Lil Wayne, The City Girls, Rick Ross, Trick
Daddy, and countless others, the future is looking bright, as he surrounds
himself around successful predecessors in one of the new meccas of hip
hop music. YTB Fatt has already caught the attention of top tier music
media outlets such as the Miami New Times, Lyrical Lemonade, Thizzler,
Revolt, and Hot 97.
 
YTB Fatt already exploded on the scene when he shut down 305 with his
star-studded Miami debut put on by his mentor Moneybagg Yo as well as
his new street-buzzing tracks "I Told You That" and "Don't Crash". Fatt stays true to his southern roots with his charm and humility, dedicating himself to his music to make a name for himself among the greats. Setting new goals for himself through his career, he aims to create generational wealth for his family, win a grammy nomination and reach chart topping hits on a global level.

BANS - Born Ambitious Now Successful
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Young Producer With Major Talent Showing Off Some Great Music And Starting My Producing Career.
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RIP Big Scarr
April 7, 2000 – December 22, 2022

Big Scarr found his purpose in turning life’s trials and tribulations into gripping music that will carry his memory far beyond his 22 years of life.

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