New Generation of Rap

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(God First Always) R&B Star 
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Born to parents of African-American and Puerto Rican heritage, Lamar’s story began with hard times in his home city of Rochester New York, where he discovered his passion to inspire people through music.  Lamar was the oldest of four siblings growing up in an impoverished community.  At an early age, music became his escape from stressful and challenging circumstances.  He grew up listening to classic R&B, Hip Hop and Latin rhythms.  Lamar progressed from singing songs of inspiration to his younger siblings to performing at local talent shows and concerts.  By age 15, he learned to play piano and began writing songs for a popular R&B group.  
Four years ago he choose to take a leap of faith towards his dreams and hasn’t looked back since. He packed up his belongings and drove to Atlanta, with only 63 dollars in his pocket.  Lamar earned an honest living working a number of hourly waged jobs, but spent the majority of his time in the studio honing his skills, becoming seasoned in the art of making music. 

Lamar Starzz is an independent artist managed by the executive team of The Collective Group Inc.(CGI), CGI is an investor-managed company specializing in the management of asset portfolios in the entertainment industry. 

Born in the heart of South London, Maleek Berry – real name Maleek Shoyebi – grew up listening to some of the biggest names in R&B from Tevin Campbell, Boyz II Men, Jodeci and of course the one and only King of Pop, Michael Jackson. It was at this time, at just the tender age of 14 that he saw young stars break into the American music industry. Although worlds apart from the shores of London this did not deter him, but rather spark his ever growing love of the music industry.

Like most, Berry started off his career in the church, forming a group with two close friends. Managing to get his hands on a little pre-production setup – Fruity Loops – the group began writing, producing and performing their own songs at the ages of 14 and 15, only to disband at 16. However, the experience didn’t leave Berry disillusioned, as he was the brains behind a lot of the group’s records and they all remain very close till this day.

Fast Forward to 2009, Berry spent years working on his craft in between formal education – attaining a Bachelors degree in Computer Science – learning to play the piano by ear, which has played a major part in the maturity of his sound. Even with this big achievement he knew deep down what his true calling was – music.

Being the creative soul that he is, Maleek Berry wasn’t satisfied with only working on his home turf, but wanted to spread his wings to the Motherland. In the summer of 2011 he flew out to Nigeria for a family holiday, but managed to take advantage of this trip and make great connections that would later change his status to an international producer. Through good friend and artist Davido, Berry was able to spark relationships with artists such as Wizkid , Naeto C, Wande Coal – of which he is currently working on records for. He also went on the produce the hit ‘Carolina’ (one of the biggest singles in Nigeria in 2011/2012) by Sauce Kid featuring Davido, which ushered Sauce Kid back into the Nigerian music scene after a brief hiatus and his 2013 smash hit single "The Matter" Featuring Wizkid. Maleek Berry has gone on to produce hits such as "The Matter" with Wizkid,  "Baby Hello" for Wande Coal, "Lagos To Kampala" for Runtown and Wizkid and much more.

The last quarter of 2015 was another big one for Maleek Berry as he went on to executive produced Nigerian star  Wande Coal's highly anticipated sophomore album "WANTED", which earned him a lot of respect in the music industry in Africa. Not only did he produce 9 songs on the album but also managed to nab a feature on Track 11 "Weekend" which has become a favourite with the ladies.

After building a solid production catalog and name for himself in the industry , October 2015 marked a major shift in Maleek Berry's career as he took center stage this time with his first official solo release as an Artist entitled "For My People" featuring UK Rap artist Sneakbo. With positive reviews an official video was released in January 2016 and play-listed on MTV Base UK & MTV Base Africa, including many others. The video "For My People" reached 100k views online in under 4 weeks, giving Maleek Berry a massive introduction into his solo career. 

In April 2016 Maleek released the self-produced smash hit "Kontrol" which has gone on to become viral on the internet gathering millions of streams online across different platforms. The official video was released on his birthday in August and managed get over 100k views in less than a week.

Even with all his achievements to date, who knows what the future holds for this young producer. In his own words he plans to, “Create timeless music that will hopefully last longer than his generation.”

I’m aspiring author turned aspiring rapper turned aspiring rapping author

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