This audio summary of Michael Hinshaw's Customer Service Track presentation at our UWEBC Annual Conference on October 1 was auto-generated using Google's Notebook LM tool.

Every business lives—or eventually dies—by how well it serves its customers. But most companies don’t embed this imperative into their operational DNA, especially as they get bigger and more complicated. Drawing on the concepts introduced in his and Diane Magers’ book Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It (Manuscripts Press, 2024), Michael will help you learn the basics that enable a more structured approach to the science and art of customer-centricity in ways that will help you match fast-changing customer and employee expectations, market dynamics, and innovation.

Introducing the Experience Operating System (XOS)

The UWEBC brings together executives, managers and senior practitioners from leading companies to learn from each other in the areas of marketing, human resources, technology, supply chain, and customer service.