This audio summary of Isabelle Zdatny's Customer Service Track presentation at our UWEBC Annual Conference on October 1 was auto-generated using Google's Notebook LM tool.

Customer experience is about more than just gathering and sharing data. It is a critical strategic asset for the organization, empowering it to sense, interpret, and respond to its ever-evolving business landscape. However, most CX programs aren’t yet set up to play this transformative role inside their organizations. Isabelle will explore how to build a “Modern” CX program capable of infusing a deep understanding of customers into every decision and activity. Through practical advice and examples from best-in-class organizations, you’ll discover how to build a program capable of helping your organization thrive in the era of disruption.

The Future of Customer Experience

The UWEBC brings together executives, managers and senior practitioners from leading companies to learn from each other in the areas of marketing, human resources, technology, supply chain, and customer service.