In this episode, Geoff Jein from TBI Media explains the difference between having a 'notion' and an 'idea', what to consider when developing an idea and how media companies and platforms (ie BBC Sounds) commission ideas. Geoff talks through TBI's the 5 'F's framework to benchmark ideas against and the killer question - whether an idea can be monetised.

Developing the idea with Geoff Jein (Head of Audio TBI Media)

A lecturer in radio and podcasting, previously Birmingham City University now as an aside from my day job as Director of Keele Institute of Teaching and Learning Excellence at Keele University. These interviews were produced by me for BCU Introduction to radio module and I developed a podcast module for Keele this year.

A former BBC producer with a background in radio, online and learning, I spent 7 years working across BBC Radio at various networks (Radio 1, 6Music, Radio 4, 5 Live) encompassing different roles including being one of the first visualisation producers (5 Live). More recently I worked at the BBC Academy as a senior producer across their digital & learning content.  

I've also worked as a commissioning producer for the Open University & a music journalist for Kerrang!

Developing the idea with Geoff Jein (Head of Audio TBI Media)

Sound Advice: Podcast and Radio Production