In this episode of the Platform Podcast, Elle Tucker talks to Nino Cavenecia of Customer First about the challenge for early stage marketplaces of balancing a desire for an easy customer journey with risk. Nino shares his journey, and talks about how he created the Customer First brand from his learnings at, amongst others, the marketplace giant Outdoorsy. Elle and Nino discuss the importance for startups of finding that ’sweet spot’ between growth and safety, and how to make transactions difficult enough to be secure, but easy enough to build confidence and retain customers - and ultimately grow.

Balancing Growth and Safety in Marketplaces with Nino Cavenecia

Marketplace Risk