adidas, one of the world’s largest sports brands, has chosen Amazon Web Services (AWS) as its preferred cloud provider for SAP workloads. adidas will transition its SAP infrastructure to AWS and install a contemporary SAP S/4HANA platform as a result of this announcement.

Headquartered in Herzogenaurach, Germany, adidas employs over 62,000 people worldwide and expects to produce revenues of €19.8 billion in 2020.

adidas will be able to automate fundamental business processes across its value chain by running these business-critical SAP workloads on the cloud. It would allow adidas to create better customer experiences, become more data-driven, and support new business models such as direct-to-consumer.

adidas Migrates Its SAP Environments To AWS Cloud

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