Creators usually don't like selling. That's why most of us have difficulties writing long-form sales pages. The thing is that if you're selling digital products for $100 or more and you're not a mainstream brand, you most likely need long-form sales content. In this episode I explain why.

133. Do YouTube Creators Really Need Long-Form Sales Pages?

The “Double down on what’s working” advice has a major flaw.
It can make you overlook obvious gaps in your business.

Example #1
 • Who: A content creator with tons of traffic
 • What worked: Creating content
 • Usual advice: Create more content
 • Real bottleneck: Nothing to sell
 • Better advice: Create a product

Example #2
 • Who: A language learning app
 • What worked: Facebook ads
 • Usual advice: Run more ads
 • Real bottleneck: High churn
 • Better advice: Improve the product

A better question to ask (in my opinion) is:
 “What is the ONE thing that, if you had it, would make everything else easier?”
Tim Ferriss calls it the “big domino.”

For many creator businesses, it's most of the time a matter of:
- Better video ideas
- More promotion
- Creating more products to sell 
- Or simply repackage them

Join our events: creatorempires.com


188. The Problem With 'Double Down On What's Working'

In today’s interview we’re talking to Seonaid Beckwith from the blog ‘Perfect English Grammar’. Seonaid started her blog all the way back in 2007. At that time she used it as a platform to publish materials for her own students while she was working as an English teacher, but the website soon garnered attention from English learners from all over the world.

A few years after she started, Seonaid became a mother to two children and wasn’t really focusing on her blog, but she soon made a comeback and actually began to earn more from the blog than at her previous job.

Perfect English Grammar now has between one and two million website visitors per month and provides a very good, near passive income stream.

In this interview you will learn:

- The story behind Seonaid’s success
- Tips for creating and growing a language blog
- How to become a business owner rather than a language teacher
- How to get practical business advice that works for your business
- How creating an online language business can change your life

For the full blog post go to: 
https://langpreneur.com/podcast-09-seonaid-beckwith/

Learn how you can create a profitable online language business yourself:
https://langpreneur.com/

09. Building and Monetizing a Massive Language Blog with Seonaid Beckwith

What you will learn in this episode:

- My personal journey
- How to turn your passion for languages into an online business
- The advantages of collaborations and partnerships
- The parallels of learning languages and building an online language business

Grow your Language Business with our Personalized Group Coaching program. 

We're starting on July 20th, 2020! 
Only 12 spots available!

Sign up here:
https://accelerator.langpreneur.com/

Learn more about our Langpreneur 1:1 coaching program:
https://langpreneur.com/coaching

Learn to build your own successful online language business
https://langpreneur.com/lbb

Join our annual Mastermind Retreat with other like-minded entrepreneurs:
https://langpreneur.com/mastermind

34. Langpreneur Phil interviews Jan van der Aa on Becoming a Langpreneur (Flipped Interview)

The Creator Empires podcast is all about helping you turn your successful brand into a strong, future-proof online business so you can reclaim your time, build wealth, and grow your impact in the world. Join our community!

188. The Problem With 'Double Down On What's Working'

Jan

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