#S2E18 Shelf Impactors™ 
'What's in a Job Title'
with Mark Grey and Lisa Hastings

Do you own what you do?

There are a LOT of random titles used now especially in our industry - are you an Educator,  an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival?

KEY AREAS OF DISCUSSION:

1. EXPERIENCE v TITLE
The big debate - what is your title, what does it mean to you?
Is it different in different companies?

What are some random/wacky or 'wtf are you' titles and roles we’ve spotted?

2. A CD IN A BIG AGENCY v AN SME
What is a Niche - does it have to be discipline, can be category
Is is good to specialise (it proves you can do one thing in depth - but what that is doesn’t matter, personal view is that it helps to specialise, then you can pivot and relearn something else - discuss

3. WHAT IS THE FUTURE OF BRAND/ DESIGN ROLES?
We must commit, keep learning, evolve and innovate to grow - whatever your role/background/dreams


---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S2E18 Shelf Impactors™ What's in a Job Title

#S2E20 Shelf Impactors™ 
'Heroes Mentors and Influencers'
with Mark Grey and Lisa Hastings

MENTORS & INFLUENCERS

We live in a world where online education is abundant, we all have influences in our careers, do we have life coaches too? Should we. Let’s talk about who you go to for inspiration, who has shaped and influenced your career to date? The villains are in there to - who pushed you where you did not want to go?

KEY AREAS OF DISCUSSION:

People in our lives/ careers who have influenced us and why....

1. WORK
2. PERSONAL
3. FAMOUS


---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S2E20 Shelf Impactors™ Heroes Mentors and Influencers

#S2E22 Shelf Impactors™ 
'Mark and Lisa's, 'Who What and Why''
with Mark Grey and Lisa Hastings

This one's is ALL ABOUT US!


KEY AREAS OF DISCUSSION:

1. WHO ARE WE
2. WHAT ARE WE ABOUT
2. WHY ARE WE DOING THIS

WHO - Is Mark Grey/Lisa Hastings

WHAT - Do we do - where did we start and what do we position ourselves as now

WHY would anyone care - do we have some mighty big scary goals 

Squiggly careers
What have been some of our challenges? 
What are we scared of, or passionate about?


---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S2E22 Shelf Impactors™ Mark and Lisas Who What and Why

#S2E25 Shelf Impactors™
Guest Episode with Alexis Vera - VP Creative & Strategy at SGK

Another great Guest Episode - Lisa hosting solo and talking to the vivacious Alex Vera about current upcoming trends within the beverage/ drinks sector

KEY AREAS OF DISCUSSION:

1. SOBRIETY 
- Rise in non drink drinking (how will this play out when we go back to socialising)

2. INNOVATION 
- How do we celebrate this return to humanity and connection - innovation in drink space?

3. HEALTHY FIXING
- linked to Sobriety but in beverages - are we now saying cheers with a CBD Cocktail?

4. CONNECTED BRAND EXPERIENCES

How do all these link or play out - what brands are changing the space - will there be a shift - will it reach a stage when even alcohol MUST have health benefits? Does this change AUS/US?

---------------------------------
 
Alex Vera:
Website - www.sgkinc.com
Instagram Avera75
LinkedIn: Alexis Vera

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S2E25 Shelf Impactors™ Alexis Vera

#S3E00 Shelf Impactors™ 
'SEASON 3  - Introduction'
with Mark Grey and Lisa Hastings

Welcome to  Shelf Impactors™ Podcast Season 3

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E00 Shelf Impactors™ Season 3 Intro

#S3E01 Shelf Impactors™
Guest Episode with Alexis Vera - VP Creative & Strategy at SGK
with Lisa Hastings - The Metaverse.

The Metaverse supports a whole new virtual economy - for businesses as well as driving connection - between friends, families - getting better connected across global spaces.

KEY AREAS OF DISCUSSION:

1. INTO THE METAVERSE
- This is a term that has been gaining traction - let’s break it down (both have our definitions)

2. WHY IS THE METAVERSE IMPORTANT?
- The metaverse is important because it offers humans an in-person way to connect and communicate from anywhere in the world virtually.

3. THE POSSIBILITIES
Lisa and Alex debate some opportunities for this space - and some that we are seeing already.

---------------------------------
 
Alex Vera:
Website - www.sgkinc.com
Instagram Avera75
LinkedIn: Alexis Vera

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E01 Shelf Impactors™ The Metaverse

#S3E05 Shelf Impactors™
'I want it NOW!'
with Mark Grey and Lisa Hastings.

1. THE WORLD OF NOW!… 
- Digital shopping is getting faster and more targeted 
- Digital commerce continuously adapting 
- Shopping within social media 
- The impact - death of the Highstreet, buy now pay later

2. CONNECTED TV! 
- TV shows using shoppable content - linking viewers to retailers via onscreen prompts 
- Could services like Netflix look to offer on-screen buying.

4. MAKE IT EASY AND PEOPLE WILL BUY
- In consumer terms keeping the number of clicks to buy to an absolute minimum is the key! 		
- Amazon’s BUY NOW button the perfect example. 	
- Amazon Fresh - crossing the consumer’s threshold between physical and digital markets

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E05 Shelf Impactors™ I want it NOW

#S3E07 Shelf Impactors™
Guest Episode - Matt Essam
with Lisa Hastings

How to market yourself as a creative and win those dream clients!

KEY AREAS OF DISCUSSION:
SALES AND MARKETING (For Creative Agencies)

1. DEFINITIONS
Marketing, Sales, Branding, let’s just pull them apart - why they need each other to survive.

2. A BIT DEEPER
Freelance v Agency - what is holding great talent back from attracting new clients? Is it just about winning business, earning the most money, doing great work - and how best can agencies drive that?

3. TIPS AND TRICKS
Ways to discover what actually drives us, and what the future looks like for marketing creative.

---------------------------------
 
Matt Essam:
Website - www.mattessam.co.uk
LinkedIn - Matt Essam

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E07 Shelf Impactors™ Matt Essam

#S3E08 Shelf Impactors™
'Design Awards - are they worth it?'
with Mark Grey and Lisa Hastings.

1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS
- Do they favour big names over boutique design houses?

2. WHY ARE DESGIN AWARDS IMPORTANT?
- Do they add value to the designer/ agency

3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS
- Unproductive approach to design brief
- Compromised goals

4. NOVEMBER CHALLENGE
- Mark and Lisa define their challenges for the month of November


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E08 Shelf Impactors™ Awards

#S3E09 Shelf Impactors™
'November Challenge Update'
with Mark Grey and Lisa Hastings.

1. NOVEMBER CHALLENGE UPDATE
- Lisa and Mark discuss their challenges for November and how they're tracking:
• Mark  - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)!
• Lisa - Cold showers daily for the month and 1x15 minutes per day creative writing (based on our word of the day)!

2. FOOD TRENDS FOR 2023 (Setting the scene for the next podcast)
Mark and Lisa touch on the subject of the upcoming podcast and skim the surface of some upcoming trends which will undoubtedly be hitting the shelves throughout next year and beyond...

3. THE ADOBE PANTONE SPLIT
Thoughts on how the Adobe / Pantone separation will affect us all?


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E09 Shelf Impactors™ November Challenge Update

#S3E10 Shelf Impactors™
Guest Episode - John Dalziel
with Lisa Hastings

Lisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John Dalziel

We all want to BE BRAVE
From creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act Brave.

1. BRAVERY
Define...

2. ARE YOU BRAVE? 
Lisa and John discuss their brave moments!

3. ARE BRANDS LOSING THIER BRAVE HEART?
In the middle of the pandemic it seemed easy to take risks (we may lose everything anyway, from career swaps, start ups or bold pivots - have brands reverted back to safety (global economy
downturn) and who just keeps charging ahead?

4. BEING BRAVE EVERYDAY
Embracing bravery - tips on the small stuff we can do to have a big impact!

---------------------------------
 
John Dalziel:
LinkedIn - John Dalziel

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E10 Shelf Impactors™ John Dalziel

#S3E11 Shelf Impactors™
'Food and Drinks Trends for 2023 and beyond'
with Mark Grey and Lisa Hastings.

BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year:

1. SPACE FOOD
- To infinity and beyond
- What will be we packing in our outer galactic hampers?

2. CBD products
- Will we see the CBD drinks grow in the NO/LOW Category 

3. FOOD AND DRINK BRANDS IN THE METAVERSE
- Pixel flavour?!
- How will virtual experiences inform physical food and drinks products?

4. THE EVER GROWING NO/LOW CATEGORY
- Health and wellbeing leading the way for more 'teetotalers' than ever

5. PLANT BASED MEAT
- Where is it heading? Petri dish pork?

6. ENERGY EFFICIENT FOODS
- Stoveless, gassless cuisine

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E11 Shelf Impactors™ Food and Drinks Trends 2023

#S3E12 Shelf Impactors™
'Creative Culture Trends for 2023 and beyond'
with Mark Grey and Lisa Hastings.

CULTURE TRENDS
Shelf Impactors like to look forwards and see what is inspiring the design world. This time Mark and Lisa talk culture.

1. NEW REALITIES…
- The rise of Meta - how credible will this space become? 
- Will we all be living in a Meta world soon - as tech immersion advances we see this new phase of 'phygital' - physical meets digital.

2. CREATOR COMMUNITIES
- Creatives are ever curious, how does this trend play out and amplify
our need for more, replacing consumption for regeneration

3. CLIMATE OPTIMISM
- The way we source information and entertainment is changing, with subscription packages, opt in or out services, everyone is now a potential creator? Even AI - Midjourney, Dalle and now the rise of
Chat GPT

4. ARTISAN WAVE
- The rise of the side hustle! Discuss the rise in hand crafted, and finding ways to make money - changing the way we work, or shop…

5. SITUATIONSHIPS...
- Employee monogamy might be a thing of the past!


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E12 Shelf Impactors™ Creative Culture Trends 2023

#S3E13 Shelf Impactors™
'Chat GPT - Where are we going?'
with Mark Grey and Lisa Hastings.

CHAT GPT
What is it? What have we tried? What is it good for?
Will it remove the role of writers, researchers? Smart answer no - it is just a tool.

1. HAVE WE ADOPTED CHAT GPT YET?
- Are we seeing a place for it in the creative tool box
- How are we using it right now?

2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD
- As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's'
- For ease of conversation and to help Mark's confusion - a quick breakdown of the generational consumer brackets we all refer to!

3. CHAT GPT EXAMPLES
- Mark and Lisa discuss their experiences with Chat GPT so far and how they intend to utilise his growing platform.


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E13 Shelf Impactors™ Chat GPT_Where are we going?

#S3E14 Shelf Impactors™
Guest Episode - Chris Do
with Lisa Hastings

Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around:

KEY AREAS OF DISCUSSION:

1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE?

2. BEING VULNERABLE
Is being vulnerable essential in todays world to connect with people better?
Can we be too vulnerable?

3. BEING AUTHENTIC 
Lisa and Chris discuss what it means to be authentic

---------------------------------

Chris Do:
Website - www.thefutur.com
Email - hello@thefutur.com

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E14 Shelf Impactors™ Chris Do is Back

#S3E15 Shelf Impactors™
'Wanna be a Freelancer?'
with Mark Grey and Lisa Hastings.

SO YOU'RE THINKING ABOUT TURNING FREELANCE?
Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 

1. WHAT IS A FREELANCER?
- What does it the term mean to Mark and Lisa?

2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS
- Mark and Lisa share their experiences of the world of Freelancers

3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK
- Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach

4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE?
- How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely

5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E15 Shelf Impactors™ Wanna be a freelancer?

#S3E16 Shelf Impactors™
Guest Episode - Anneli Hansson
with Lisa Hastings

Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy.

KEY AREAS OF DISCUSSION:

1. HOW DID ANNELI GET INTO BRAND STRATEGY

2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW MORE THAN EVER.

---------------------------------

Anneli Hansson:
Website - wwww.annelihansson.com 
Email - hello@annelihansson.com
Twitter: @annelihansson74
Instagram: @theannelihansson
LinkedIn: @theannelihansson 

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E16 Shelf Impactors™ Anneli Hansson

Shelf Impactors™ Episode Number 1 - Introduction
In the first episode I introduce the Shelf Impactors podcast explaining the purpose behind it, whilst also touching upon my background as a designer and the creative processes I use when working on branding and packaging.

Mark Grey:
Website - www.bluenectardesign.co.uk
Pinterest - Pinterest/markgrey
Behance - Behance.net/markgrey
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#001 Shelf Impactors™ Introduction

Shelf Impactors™ Episode Number 2 - Lisa Hastings Interview Part 1
In this episode I interview Lisa Hastings - an experienced and well travelled senior creative thinker who lives in Sydney Australia. We discuss Lisa's background in design and how her career has developed over the years. We also delve into the key design and cultural differences within the design industry between Australia and the UK - looking at trends from both countries.

Lisa Hastings:
Twitter - @Shoebox20
WeChat - @Creativeshoebox
LinkedIn - Lisa Hastings

#002 Shelf Impactors™ Lisa Hastings Interview Part 1

Shelf Impactors™ Episode Number 4 - Michael Duffy Interview.

In this episode I interview Michael Duffy - Global Creative Director for Equator Design. Based in Chicago, Duffy has been instrumental in the fantastic growth that Equator Design has experienced over the last 10 years, becoming one of the world's top branding and packaging design agencies. We discuss how he transitioned from working in the UK to the US and the steep learning curve he endured getting to grips with a market that was somewhat different to the UK at the time. We discuss if there are any differences in the approaches he takes across his design teams when designing for both markets. We get Duffy's thoughts on what it takes to be a great designer and what valuable advice he would give to designers starting out on their careers in todays world.

Michael Duffy - Global Creative Director - Equator Design:
Website - www.equator-design.com
Pinerest - Pinterest/equatordesign
Twitter - EquatorDesignUS
Facebook - weareequator
Instagram - @equatordesign
Linked In - Equator Design

#004 Shelf Impactors™ Michael Duffy - Equator Design - Interview

Shelf Impactors™ Episode Number 5 - Andy Pendlebury Interview.

In this episode I interview Andy Pendlebury, a commercial photographer with huge levels of experience in food photography, much of which is used on the packaging for food and drinks. We dive into a few subject areas including; the importance of good studio space when shooting food products; the importance of a good photography brief; 'Instagramitis' in food styling; the role of the food stylist; tricks of the trade to achieve the best shot; photography retouching; clients attending the shoot; and advice for anyone looking to select a specialist food photographer for their project.

Andy Pendlebury - Photographer:
Website - www.pendleburystudios.com
Instagram - @pendlebury
Twitter - @_pendlebury
LinkedIn - Andy Pendlebury

#005 Shelf Impactors™ Andy Pedlebury - Photographer Interview

Shelf Impactors™ Episode Number 6 - Lisa Hastings Interview Part 2
Following on from Episode No. 2, Lisa and I catch up on her latest work adventure, having recently returned from undertaking a Creative Director role in Shanghai China. We discuss; the challenges one faces when moving to a country and not being able to speak the language; working and motivating a team whose native language isn't English; translating design thinking; eating foods you're unsure of their original form; and Lisa offers some words of wisdom to anyone looking to work in China. 

Lisa Hastings:
Twitter - @Shoebox20
WeChat - @Creativeshoebox
LinkedIn - Lisa Hastings

Lisa's recent blog posts:
https://www.mumbrella.asia/2016/12/china-given-fresh-perspective-creative

https://www.linkedin.com/pulse/lost-transformation-lisa-hastings/

#006 Shelf Impactors™ Lisa Hastings Interview Part 2

Shelf Impactors™ Episode Number 7 - Measuring the True Value of Design

In this short episode it's just me talking solo on a subject that I'm in touch with on a daily basis in both my creative work and the running of my business - measuring the success of design and moreover measuring design effectiveness. 

I discuss the paradigm of how measuring the impact of design has many challenges - and the process of measuring the success (in essence it's value) may indeed require different sources to arrive at the answer/ result.

Mark Grey:
Website - www.bluenectardesign.co.uk
Pinterest - Pinterest/markgrey
Behance - Behance.net/markgrey
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#007 Shelf Impactors™ Measuring the True Value of Design

Shelf Impactors™ Episode Number 8 - The Free From Category in food packaging design

It seems there are so many diets out there helping to sculpt the health food market landscape. With the massive growth in the Free-From category in the last 5 years or so, we have to wonder what is coming next to shake up the market in this area. Non packaged or reduced packaged foods are definitely becoming more prevalent but what next for the Free-From sector?

In this episode, alongside my good friend Lisa Hastings, a fellow brand and packaging designer, we discuss the areas helping to craft this growing category in our grocery stores today and where it might be heading...

Lisa Hastings:
Twitter - @Shoebox20
WeChat - @Creativeshoebox
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Pinterest - Pinterest/markgrey
Behance - Behance.net/markgrey
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#009 Shelf Impactors™ Mindfulness

#S2E06 Shelf Impactors™ 'Resilience and Creative Grit' with Mark Grey and Lisa Hastings

Mark and Lisa follow on from their previous podcast (Pandemic) and discuss in more detail how they are being affected by the 'lockdown'. Also delving into how creatives and the creative industry might be impacted:

1. Creative Grit & Resilience

- Developing our ability be MORE brave - how can we do this?
- Entering into the unknown - we are strategists at heart and this should be in our DNA - being able to build up our resilience


2. Growth Mindsets - Learning to Adapt & Survive

- Strategies for success in chaos and developing coping mechanisms to see us through
- What advice do we have for fellow creatives during this time


3. The New landscape…

- No one can accurately predict how this looks but we can make ourselves ready for the possible outcomes…

---------------------------------

Additional reference links:

Brené Brown: The power of vulnerability | TED Talk:
https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?share=1a2a1d0045

Deep Dive: Vulnerability and Human Connection with Kathryn Dyer:
https://thefutur.com/podcast/075-deep-dive-vulnerability-human-connection

MASLOWS Psychologist Hierarchy of Needs

---------------------------------
Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E06 Shelf Impactors™ Resilience and Creative Grit

#S2E07 Shelf Impactors™ 'Feeling the Pressure to be More Productive' with Mark Grey and Lisa Hastings

Mark and Lisa again follow on from their previous podcast (Episode 6 -Resilience and Creative Grit) to discuss their latest 'lockdown' experiences and moreover delve into the feeling many of us are enduring right now:

1. Feeling the pressure to be more productive

- Mark and Lisa discuss each of their attitudes to the subject of pressure?
- They discuss the method of defining where the pressure many of us feel stems from.

2. Establishing our own source of motivation

- Mark and Lisa talk through how each of them do this!
- And offer advice on how they each define their own sense of purpose and motivation


3. Recent brand observations in the creative world…

- Mark and Lisa talk through what has caught their attention in the last couple of weeks in the world of brands

---------------------------------

Additional reference links:

NY Times Article:
https://www.nytimes.com/2020/04/01/style/productivity-coronavirus.html

Stockdale Paradox:
https://bigthink.com/personal-growth/stockdale-paradox-confronting-reality-vital-success


---------------------------------
Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E07 Shelf Impactors™ Feeling the Pressure to be More Productive

#S2E09 Shelf Impactors™ 
'Post Lockdown - The New Age of Brand Optimism'
with Mark Grey and Lisa Hastings

Markets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unprecedented times:

1. Whats happening - UK v AUS Differences

- How the markets are taking differing approaches to combatting and guiding their nations to the 'new normal'

2. The Role of Brands

- Age of Optimism - How are brands reacting and communicating.
- Data Privacy - The fear of contact tracing and our thoughts on the Govts' approaches and data collection.

3. Creative Focus

- What can the Creative Industries expect...
- How can we lead and help nuture clients and brands through this uncertain yet innovative time

---------------------------------

Additional reference links:

Havas Report:
https://www.cmo.com.au/article/678525/reports-brands-an-important-role-play-during-covid-19-crisis-they-re-useful/

Mintel Podcast ref. Apple/ Google team up:
https://www.mintel.com/blog/podcast/podcast-safety-v-privacy-covid-19-contact-tracing

Stylus - Future Thinking Podcast:
https://www.stylus.com/futurethinkingpodcast

Marketing Week (15th May 2020) - How Brand should lead through change, during and after Covid:
https://www.marketingweek.com/brands-lead-through-change-coronavirus/

The Brand Gym (May 21st 2020) -  Will Covid-19 Change Everything or Nothing For Brands?:
https://thebrandgym.com/will-covid-19-change-everything-or-nothing-for-brands/


---------------------------------
Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E09 Shelf Impactors™ New Age of Brand Optimism

#S2E10 Shelf Impactors™ 
'Brand Thinking for the New Normal - Back to Basics'
with Mark Grey and Lisa Hastings

As a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'.

1. Brands returning to market 

- Now is the opportunity to take the strategies back to basics

2. Core Values

- Referencing Maslows 'hierarchy of needs' model, brands should be re-establishing their core values - taking themselves from 'reactive' to 'proactive'

3. Simplicity for consumers

- Keep the offer simple but remain innovative.

---------------------------------

Additional reference links:
Mumbrella report:
https://mumbrella.com.au/customers-want-australian-businesses-to-get-back-to-basics-during-covid-19-629840

Three Big Trends for Brands from the Shift to E-commerce:
https://www.warc.com/newsandopinion/news/three-big-trends-for-brands-from-the-shift-to-e-commerce/43772

How FMCG brands can respond to change after COVID-19:
https://www.warc.com/newsandopinion/opinion/How_FMCG_brands_can_respond_to_change_after_COVID19/3682

Heinz at Home:
https://heinztohome.co.uk

Smol:
https://smolproducts.com/pages/our-story

---------------------------------

Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E10 Shelf Impactors™ Back to Basics

#S2E12 Shelf Impactors™ 
'Being Brave or Taking a Risk?' (Courage v Recklessness)
with Mark Grey and Lisa Hastings

Every single person on this planet has to make multiple decisions everyday. Sometimes these decisions require us to be brave while some involve a degree of risk. 

Those of us in the creative industries are tasked to make bold decisions everyday relating to helping our clients grow their brands and businesses. The decision making process we go through is often assisted greatly by supporting research and market analysis mitigating the possible risks of making a poor choice.

In this podcast Mark and Lisa light heartedly discuss how the decisions we all make come with a degree of risk attached and require an element of bravery in the process. The scale of both these actions are invariably measured by the individual making that decision by assessing the severity of the outcome. 

1. Risk v Bravery

- Can we form a difference between the two definitions or are they mutually aligned?

- Examples of brands and businesses that have overcome adversity through being brave and taking 'calculated' risks.

- Where do Lisa and Mark see themselves on the subject relating to their own personal values.


2. Timing - Is there a right time to be brave? Can this be quantified?

- What does 'good' bravery look like?


---------------------------------

Additional reference links:

Bareknuckle - Brand Marketing with a punch!
https://www.bareknuckle-branding.com/branding-reno/brands-that-took-risks/

POWER OF VULNERABILITY - TED TALK
https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
 
PODCAST Future of Food
https://lnns.co/A5H4jMiW8Dc
 
Marketing Week Stats
https://www.marketingweek.com/brave-advertising-diffifcult-times-coronavirus/
 
Creatives are born to be brave
https://getpocket.com/explore/item/people-with-creative-personalities-really-do-see-the-world-differently

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E12 Shelf Impactors™ Being Brave or Taking a Risk?

Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

Shelf Impactors™

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