Name: NRJ \\ WAVE RACCRO PUB 2020 by iDroid27
Duration: 7 s
Description: Capturé en national le 25 juin 2020 à 20h30.

Veronica’s heritage goes back to 1960 when it started as a pirate station. It quickly became the most popular station in the Netherlands and in the 60s, 70s, 80s and 90s, the brand was a strong influencer. 
After some quiet yet turbulent years, the renegade spirit is back following the transfer of Rob Stenders (former NPO Radio 2) to the station where he started in the 1980’s: Veronica.
Aiming to be be the number one station for music lovers in The Netherlands. And since Dutch music lovers tend to be pop-rock oriented there is lots of quality pop and rock from the 60s till now going on (beyond the hits) whilst other genres will not be excluded. 

A breath of fresh air fills the airwaves with new jingles that stand out from the competition, reflect the mentality, empower the music and feature the Veronica sound logo. 
“In this package we decided to bring back adventure, character, passion, love and Veronica's renegade spirit.” – Maurice Verschuuren, SONIC SPRING

"Different, original, dynamic, with human warmth and still edgy...She's got class!" - Rob Stenders, Director Radio Veronica.

 “Awesome!! Edgy, cool and fresh at the same time. I love hearing the real guitar strings. 
It feels fresh yet reminds me of Veronica’s heritage.” -Marc Adriani, Radio President, Talpa Networks.

“Mind blowing” -Dennis Ruyer, On Air bad boy.

VERONICA JINGLES '21

Ireland’s no.1 Commercial Music Station, TodayFM have rebranded their main station sound with a new Wisebuddah package.
 
The audio is grounded in contemporary music references and reflects a future facing pop sound Included in the package is a new sonic logo, 15 x Custom Main IDs and a new Information Elements suite. 

Alongside the new Wisebuddah package the station are broadcasting branding resources from across the family of Wisebuddah music companies; with imaging tools from IMGR Hot AC and library music from No Sheet Music. 
 
TodayFM Production and Imaging Manager, Lochlainn Harte, said: “As a creative myself I understand the delicacy of delivering constructive criticism and I honestly was blown away by the producers’ ability to take every idea on board and generate the sound that worked best for TodayFM. Not once were we made to feel like we were asking too much and as every step progressed the sound became even more alive and we just couldn’t get enough of it. While the whole project was all done remotely and the pandemic affected our ability to meet face to face and, the level of communication did not waver, and everyone was fully in the loop at every single stage. As one presenter said: “we’ve gone from a national station sound, to an international station sound!”. 

Everyone, from the street team all the way to the CEO, has stopped me to congratulate me on the sound but I’m humbly standing on the shoulder of radio jingle giants (with really great ears)! BFGs! The changeover to IMGR Hot AC and the use of No Sheet Music have just elevated the sound and also brought the level of sonic consistency across the whole brand, and I think every station in the country will be listening in with jealous ears.”
 
Wisebuddah’s Business Relations Manager, Dom Scott, added: “The team here at Wisebuddah were excited when the guys at TodayFM came to us asking for a major custom overhaul of their station sound. To top it off the guys at TodayFM were a real pleasure to work with, they had a clear vision for their rebrand and the feedback the package has received since its on-air launch across Ireland is a real credit to everyone involved in its production.”

Wisebuddah TodayFM 2021

NRJ \\ Habillage en vrac

During attachment at the BBC as part of the Station Sound team, the opportunity was given to create branding for BBC Sounds of the 90s.

A total of 13 mini-mashups were created, each with their own flavour and mix of music, jingles, TV show clips and themes, games, and sound effects that resonate with the era.

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NRJ \\ WAVE RACCRO PUB 2020

iDroid27

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