In this episode of The Business of Digital, IAB Canada's Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends in augmented reality, digital advertising, and brand innovation. From the impact of CES to Snap's new Spectacles and Snap OS, they explore how technology is shaping the future of engagement. Tune in to discover how brands can stay ahead in an ever-evolving digital landscape!

The Business Of Digital: Episode 33 - The Future of AR - Innovation and Advertising with Snap

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

As a not-for-profit association, IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. Our members represent a diverse range of stakeholders in the rapidly growing Canadian digital marketing and advertising sector, and include numerous small and medium sized enterprises.