"TO LIVE A CREATIVE LIFE, WE MUST LOSE FEAR OF BEING WRONG." -juggod
For business inquires contact: jaiswanbooking@gmail.com

Before his untimely death at the age of 28 in December 2021, Drakeo the Ruler was unequivocally the voice of Los Angeles street rap. Born Darrell Caldwell, Drakeo earned his first round of buzz from 2015's I Am Mr. Mosely tape, but established himself as a force whose impact would be felt far beyond Los Angeles city limits with 2017's Cold Devil. Drakeo's rap style was both menacing and conversational, the MC rarely emoting beyond a
sort of ransom-call Whisper. His reign as the voice of LA was marked by intervals of incarceration, Cold Devil having been recorded in 10 days of freedom that followed a nearly year-long stint in jail. Another bout of incarceration, ending in November 2020, sparked a remarkably consistent creative tear for the MC, with Drakeo releasing We Know the Truth, Because Y'all Asked, The Truth Hurts, A Cold Day in Hell, Ain't That the Truth, and So Cold I Do Em 2 in the span of a year. Drakeo the Ruler's voice could be found alongside any number of his LA contemporaries (Ralfy The Plug, 03 Greedo, Bino Rideaux, Blxst), but he also counted some of the biggest names in hip-hop among his fans-like Drake, who, in learning of The Ruler's
fatal stabbing, posted a picture from the MC's time modeling for his OVO
clothing label, writing that his "Talk to Me" collaborator had "always picked
my spirit up with your energy. RIP Drakeo."

Approaching 2021, B-Lovee dedicated himself. “My hunger for rap was different last year. Now, it’s really there.” He closed the year with a self-released EP, Cortlandt Baby. Across six unique tracks, B flexed his range. The melodic “Hero” chronicled an unlikely path to success, while “Only One” showed a rapper with a standout flow. “People will see what you’re doing and try to do it too,” says the artist who is intent on being original and outmaneuvering the copycats. This summer, B-Lovee further separated himself from the pack with “IYKYK.” Grabbing melodic elements from Wayne Wonder’s 2003 hit “No Letting Go,” B rapped about his command of the block. In September, the seven-figure streaming song was broadcast on HOT 97 and hit Apple Music playlists, including The New New York, New In Hip Hop, and The Plug. As the track thrives on TikTok and Shazam, “IYKYK” was praised by Pitchfork and Lyrical Lemonade.

User 423280205 is following