Marketers make use of a large number of video advertising options to reach the desired audience. One of the options used by marketers involves the use of demographic data. Research shows that consumer intent is a better way to target audiences than the use of demographics.
https://www.silverpush.co/mirrors/

Consumer Intent Is More Effective Than Demographic Data for Video Advertising

Adopting a first of its kind approach to boost engagement during the Binibinig Pilipinas beauty pageant, CreamSilk Philippines partnered with SilverPush to fulfill 3 main objectives, strengthening association and ownership of Binibining Pilipinas, increasing reach over self TVC and disrupt competition’s TV plan by syncing the brand’s digital ads to competition’s TVC using facial recognition for activating digital bursts.
https://www.silverpush.co/parallels/

Silver Push's AI Powered Contextual Video Advertising 

CREAMSILK for INNOVATION @ MMA Smarties

Ever got disturbed by an unskippable YouTube ad for breakfast cereals on a popular video about serial killers or read about the recent controversy about Vietnam’s dispute with YouTube for seditious content? 
Even if not, for sure, everyone has their fair share of YouTube cringe worthy ad experiences.  
(Slight Pause, Energetic Start, Text in bold to be stressed upon)  
As per multiple reports, YouTube tops the list for non-brand-safe content. Nearly half (49%) of those surveyed say this “negatively impacts their perception of the advertiser” to see ads in proximity to such content. 
With exponential video consumption, Brand Safety has taken centre stage in the ad world, forcing advertisers to be more vigilant about where they place their messages, because one wrong move results in an irrevocable damage to brand perception. Consequently, Big retailers have pulled the plug on YouTube advertisement over content concerns and brand safety.
https://www.silverpush.co/mirrors-safe/

Meet MIRRORS SAFE by SilverPush, the AI powered context tool

To release its two brand-new Audible Originals, 
Escape from Virtual Island - a comedy series led by Golden Globe-nominated - Paul Rudd along with an all-star ensemble cast of comedic A-list talent. 
And ‘The Decision’ - written and narrated by stand-up and celebrity-powerhouse Kevin Hart - a follow-up to his New York Times best-selling memoir. 
Audible wanted to launch a video advertising campaign to drive top of mind awareness.
For ‘Escape from Virtual Island’ Audible was looking engage highly niche audience including- VR technology enthusiasts, fans of Paul Rudd, and avid travelers. 
And, wanted to engage fans of Kevin Hart to market ‘The Decision’. 
The core idea for both campaigns was to not only reach the most relevant audience, but also reach them at a moment they were most likely to engage. 
However traditional affinity targeting is often too broad, resulting in random ad placements, sub-optimal targeting and brand waste. Hence, Audible needed a solution which could go beyond demographics and affinities, and could connect with the target audience through the videos they were watching.

This is where Mobiclicks brought in the magic of artificial intelligence with Mirrors by Silverpush. The world’s first in-video context detection platform for video ad placement, Mirrors uses computer vision to identify scenes, logos, faces, objects, actions and on-screen text--to serve ads only against contextually relevant videos. 
For ‘Escape from virtual island’, Mirrors used face detection to target interviews, movie clips, bloopers featuring Paul Rudd and cast (pause); 
Used object and logo detection to target videos featuring VR technology; 
And videos featuring travel destinations through place and scene detection. 
Similarly, for ‘The Decision’ Mirrors targeted videos featuring Kevin Hart and his channel, LOL Network. 
Mirrors precisely aligned brand communication with this content, enhancing customer experience and engagement in the moment. 
Based on real-time campaign data, Mobiclicks was able to optimize performance for both the campaigns, achieving results exceeding Audible’s KPIs and benchmarks.
https://www.silverpush.co/mirrors/

Audible achieved top of mind awareness by leveraging AI-powered contextual video advertising

Silver Push Offering cross channel marketing solutions to brands & businesses, SilverPush leads the industry with the best demand side platform and other products like Prism, Javelin and Parallels. We help brands to maximize the advertorial reach to their target audience pool, managed by a user-friendly dashboard. When it comes to digital advertising, we provide customized solutions backed by real time analytics, to help you plan, buy, measure & optimize TV & digital media.
https://www.silverpush.co/

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