Adopting a first of its kind approach to boost engagement during the Binibinig Pilipinas beauty pageant, CreamSilk Philippines partnered with SilverPush to fulfill 3 main objectives, strengthening association and ownership of Binibining Pilipinas, increasing reach over self TVC and disrupt competition’s TV plan by syncing the brand’s digital ads to competition’s TVC using facial recognition for activating digital bursts.
https://www.silverpush.co/parallels/

Silver Push's AI Powered Contextual Video Advertising 

CREAMSILK for INNOVATION @ MMA Smarties

Silver Push Offering cross channel marketing solutions to brands & businesses, SilverPush leads the industry with the best demand side platform and other products like Prism, Javelin and Parallels. We help brands to maximize the advertorial reach to their target audience pool, managed by a user-friendly dashboard. When it comes to digital advertising, we provide customized solutions backed by real time analytics, to help you plan, buy, measure & optimize TV & digital media.
https://www.silverpush.co/