Keep it 100 is a slang phrase, apparently, from use of one-hundred percent meaning “absolutely,” “perfect,” and by extension “authentic,” or “real.” The 100 emoji is sometimes used in place of or alongside the phrase keep it 100, or “keep it real.”

This song is the beginning glimpse and insight to my life experiences, challenges, accomplishments, and struggles 💯

#MinnesotaColdTv

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This artist inflicts pain and misery on his on life to be able to give a sound and accurate testimony, giving YOU the listener a reason to appreciate your own journey... @DahomeyDj On All Platforms - #MartyrSeason

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Roca.Da.LandLord