Since 2016, physical therapy reimbursement rates have declined by more than 10 percent. 

Yet Tony's practice in Gainesville, Florida has almost tripled revenue in that amount of time.

How'd they do it? One key to success has been Tony's ability to successfully renegotiate insurance contracts. 

Through negotiations, Tony has secured an average 15% increase over the last couple of years. In fact, his largest payer gave him a 10% increase each year for the last 3 years. 

In this episode, Tony shares his exact process and recommendations for other owners interested in renegotiating reimbursements.

SHOW LINKS: 

Read about Tony's story and discover the 9 steps for renegotiating your rates: getbreakthrough.com/negotiating-physical-therapy-reimbursement-rates/

Profitability Under Pressure 13-Week Masterclass: https://bit.ly/42Uy3gz

Tony Cere on Renegotiating Insurance Contracts for Better Reimbursement Rates

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.