How’s the market? isn’t small talk. It’s a buying signal. In this episode of the podcast, you learn how to turn that question into real appointments, better partnerships, and more deals. Katey Dallosto breaks down simple language shifts, tech that actually helps, and why communication gaps cost you business.

You’ll learn:

• The quick follow-up question that surfaces intent
• A 40-weeks × 5-asks = 200 warm leads framing
• How to move from phone to Zoom without sounding pushy
• Why 15-year-only advice is bad for most buyers
• How play and laughter keep you effective in a tough market

Guest: @coachkatey — Author of Fortune Cookie Leadership; upcoming Selling Like a Six-Year-Old
Host: Ron Vaimberg — Trainings and events at ronvaimberg.com
CTA: Comment MARKET and I’ll send you the exact script we use.

#HowsTheMarket #RealEstate #Mortgage #RealtorTips #LoanOfficerTips #MortgageMarketing #RealEstateMarketing #SalesScripts #FortuneCookieLeadership #KatieDeLosto #RonVaimbergPodcast

Coach Katey Interview: Why “How’s the market?” is a hidden buying signal!


In this episode of the Ron Benberg Podcast, Ron sits down with Megan Anderson from Highway to talk about how loan originators and mortgage professionals can use AI to save time, reduce burnout, and stay focused on what matters most—building real human relationships.
Megan shares how she went from burnout to balance by creating a master prompts document, automating her most dreaded tasks, and using tools like ChatGPT and Opus Pro to turn long-form webinars into short-form content.

They break down:
How to identify pain points and choose the right AI tools
The 6 key elements of writing powerful prompts
Why human connection builds more trust than AI ever will
How to protect your critical thinking skills while using AI
Why originators must focus on relationships, lead generation, and high-level problem solving
This episode is packed with practical strategies to save hours each week while staying human in a tech-driven industry.

How AI Can Save You From Burnout (Without Losing Human Connection) | Megan Anderson

Think of creating videos for social media like a sport — give yourself a pre-season. Record a few practice videos. Watch them back. Notice what feels natural and what doesn’t.

The goal isn’t perfection, it’s comfort. The more you practice, the easier it becomes to show up confidently on camera.

Warm up, don’t overthink it — just practice until showing up feels second nature.

Attend my new virtual strategic success series, Breaking Boundaries: https://ronvaimberg.com/breaking-boundaries/

Tip of the Week: Start Your Social Media Pre-Season

In this episode of the Ron Vaimberg Podcast, Ron sits down with Carl Markman, SVP and National Director of Sales at Remn Wholesale. Carl shares his journey from retail origination to wholesale leadership and the lessons learned over 30+ years in the mortgage industry.

You’ll hear candid insights on:
• The differences between retail and wholesale perspectives
• Why asking for business is essential, not selfish
• How strong relationships matter more than rates
• Advice for account executives and loan officers on staying consistent
• The importance of improving sales skills while working hard
• How to thrive in a changing rate environment

Carl and Ron also swap stories on bets, business dinners, and the mindset shifts originators need to succeed. If you’re a loan officer, AE, or leader looking to grow your business regardless of market conditions, this episode delivers practical advice you can use today.

Wholesale Insights with Carl Markman: Building Relationships and Winning in Any Market

Are you going through the motions or making every action count? Intentional effort creates consistency, and consistency drives results. When results are missing, it’s often because intention is missing.Take an honest look in the mirror, score yourself, and then raise the bar—because no matter where you are today, there’s always another level to reach.

How Intentional Are You

Do your potential referral partners come to you with questions, but never give you the referral?

Are you their “go-to resource” for answers, but not the first name they think of when it’s time to recommend someone?

If that’s happening, here’s the truth: it’s not going to change until you ask for the business. Referrals don’t show up just because you’re helpful. They show up because you ask.

Schedule a free no-obligation coaching session: https://ronvaimberg.com/coaching/

Tip of the Week: Stop Waiting, Start Asking

If agents are only passing you a narrow slice of business, you’re leaving opportunities on the table.

Set up a conversation and ask a straightforward question: “What types of clients do you feel most comfortable sending my way—and why?” Their answer uncovers the lens they see you through.

That’s your chance to demonstrate the full scope of your skills. When you expand their understanding of your value, you open the door to a wider variety of referrals and stronger partnerships.

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Attend Ron’s Ultimate Business Planning Workshop: https://ronvaimberg.com/event/ultimate-business-planning-workshop/

Schedule a free no-obligation coaching session: https://ronvaimberg.com/coaching/

Tip of the Week: Repositioning Yourself with Agents

We all have ways of distracting ourselves from the work that really matters. Too often, we put lesser tasks ahead of the activities that create the biggest impact. Start paying attention: track how you spend your time, recognize your favorite forms of procrastination, and refocus on the actions that truly move your business forward.

Schedule a free no-obligation coaching session: https://ronvaimberg.com/coaching/

Tip of the Week: What’s Your Escape Hatch?

If you’re using the same cookie-cutter prompts you find on LinkedIn, you’re blending in—not standing out. Great prompting isn’t about copying templates; it’s about conversation. The secret to powerful AI results is learning how to talk to it—teaching it to think, speak, and sound like you. When you move past robotic prompts and start communicating with clarity and personality, your AI becomes a true creative partner, not a script reader.

Attend Ron’s Virtual Ultimate Business Planning Workshop: https://ronvaimberg.com/event/ultimate-business-planning-workshop/


Tip of the Week: How to Avoid Bad AI Prompts

Stop getting ghosted by referral partners by focusing on clarity, value, and consistency. Make sure your intentions are clear—show that your goal is to help in ways their current lender isn’t. Outline next steps that demonstrate why they should work with you, then follow up by adding genuine value through ideas, insights, and engagement. Stay consistent, and you’ll turn silence into success.

Attend Ron’s Virtual Ultimate Business Planning Workshop: https://ronvaimberg.com/event/ultimate-business-planning-workshop/

Tip of the Week: Tired of Being Ghosted?

Ron Vaimberg Podcast

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