My guest for Ep148 of The Startup Playbook Podcast was the Co-founder & CEO of Qsic, Matt Elsley.

Qsic leverages smart devices and other inputs such as music to drive changes in real-time consumer behaviour such as increasing their spend in retail stores.

They have had a fascinating journey since launching in 2012, initially bootstrapping for the first few years before going on to raise an angel round from some of their early customers.

They are now used in over 2,500 retail stores including 7-eleven and McDonalds in the US and this week announced their Series A funding round of $4M led by Carthona Capital. 

In this interview we discussed:
- Their decision to shut down their first business to focus on Qsic
- The journey from bootstrapped to VC funded company
- How to sell to large enterprises like McDonalds and 7-11 in the US
- How COVID helped Matt and his team reassess and refocus the business
- How to get the most out of your advisors and investors
& much more!

Full show notes available at startupplaybook.co

Startup Playbook Podcast - Connecting you to the best entrepreneurs, investors and experts to help you grow your startup/ online business

Ep148 - Matt Elsley (Co-founder & CEO - Qsic) on teams, fundraising and enterprise sales

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