My guest for Ep152 of The Startup Playbook Podcast was Alister Coleman, the Co-Founder and Managing Partner of Folklore Ventures.

Alister started his career in portfolio management and banking for family offices before going on to become the Co-founder of ShippingEasy in 2011. 5 years later, ShippingEasy was acquired by stamps.com for $80M.

He is now the Co-founder & Managing Partner of Folklore Ventures, which is a $55M pre-seed and seed stage VC fund.

In this interview we discussed:
- Lessons from Al’s journey with ShippingEasy including why selling too early is not a great outcome for founders & investors
- Folklore’s unique investment approach which has led to a portfolio with next to no overlap with other VC funds in Australia
- A look into Folklore’s thorough due diligence process
- Alister and Folklore’s vision and approach in building a multi generation fund
& much more

Startup Playbook Podcast - Connecting you to the best entrepreneurs, investors and experts to help you grow your startup/ online business

Ep152 - Alister Coleman (Managing Partner - Folklore VC) on due diligence, focus & multigen funds

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