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JOEBOY has gone from recording cover songs in his college dorm to becoming one of African music’s brightest new stars, topping streaming charts and touring the continent with an improbable run of smashes. With lyrics that capture the innocence of young love and the sting of youthful heartbreak, the 23-year-old crooner has carved his own lane within the increasingly crowded field of Nigerian pop stars. Joeboy has gone No. 1 on Apple Music in Nigeria and Uganda with “Baby” and “Beginning” — his first two solo singles — as well as top 10 spots in Kenya, Ghana and Zimbabwe. His swift ascent and hitmaking talent has taken him beyond the continent, landing him coverage and plaudits from Rolling Stone, CNN, Complex, Pitchfork and Billboard among others.
After ending his breakthrough 2019 campaign on a high note with his debut EP, Love & Light, which introduced the follow-up hits “Don’t Call Me Back”and “All For You,” JOEBOY is preparing to release his first album, Between Beauty and Magic, later this year. “Call,” the project’s lead single, introduces a darker, more urgent edge to JOEBOY’s sound while the video — a dystopian, sci-fi love story directed by TG Omori — further positions JOEBOY as a star to watch.

Meanwhile, “Nobody,” a collaboration with mentor Mr Eazi and Nigeria’s DJ Neptune, has become 2020’s biggest afropop anthem, topping Apple Music’s streaming charts in a half dozen African countries while reaching #7 on Billboard’s World Digital Songs Sales Chart. The song has even inspired a global dance craze, the #NobodyChallenge, with over 10 million homemade videos inspired by the song on the social streaming app Triller alone.

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MR EAZI is the creative and business visionary leading African music into its future.
As a recording artist, the Nigerian multihyphenate is the voice behind afropop hits “Pour Me Water,” “Skin Tight” (featuring Efya) and “Leg Over,” as well as groundbreaking collaborations with the likes of Beyoncé, Bad Bunny and J Balvin. A serial entrepreneur, he’s also the founder of emPawa Africa, a talent incubator program which funds and mentors emerging African artists, and the digital music aggregator emPawa Distribution — initiatives hailed by CNN, Rolling Stone, Billboard and Forbes for their forward-thinking approach. Mr Eazi’s ascent into global stardom has seen him clock over 4 billion streams worldwide, making him one of the most streamed African artists worldwide. 

Born in Port Harcourt, Nigeria and raised in Lagos, Mr Eazi began his music career while attending college in Ghana, where his side hustles included promoting concerts and running a concierge service shuttling wealthy kids to parties. His first-ever recording, made on a whim, became an accidental local hit, prompting him to self-release a mixtape, About to Blow, in 2013. Blending touches of Ghanaian highlife music and Pidgin slang with Nigerian chord progressions and R&B vocal inflection, he soon developed a mellowed-out spin on afropop which he dubbed Banku Music, after the popular Ghanaian comfort food dish. 

After returning to Nigeria to work a corporate job in engineering, Eazi decided to make music his full-time focus, using a $1,000 gift from friends to fund the video for his breakthrough 2015 single, “Skin Tight.” Arriving just as afrobeats was exploding into global consciousness, Eazi quickly became an international figure, performing across Africa, Europe and the United States, pouring his travels into the critically-acclaimed  mixtapes Life is Eazi, Vol. 1: Accra to Lagos (2017) and Life is Eazi, Vol 2: Lagos to London (2018). These projects and their resulting hit singles, along with Eazi’s fashion-forward personal style, helped land Eazi in the pages of Vogue, THE FADER, Paper and other influential outlets. 

Fiercely independent and digitally savvy, Eazi has resisted opportunities to sign with major record labels, instead choosing to operate his own companies and steer his own fate. Since establishing his career, he has answered the call to mentor and support other emerging artists from Africa. Taking inspiration from his own experiences participating in tech incubators as a young entrepreneur, he launched emPawa Africa in late 2018. In its first round of investment, emPawa Africa provided US$300,000 —or US$3,000 each — in funding for 100 artists from 11 countries, launching the careers of rising stars like Nigeria’s Joeboy and Ghana’s J.Derobie. The initiative’s success led Eazi to form additional companies like emPawa Distribution, the first digital music aggregator focused solely on servicing African music to the global market; and emPawa Live, a college concert series, to support this growing ecosystem of talent. 

2019 proved to be a watershed year for Eazi, on several accounts. April saw him make his debut at Coachella, where he was one of only two African artists to play the world’s most prestigious music festival. He was featured on two tracks from Beyoncé’s The Lion King: The Gift album, and appeared alongside Latin superstars Bad Bunny and J Balvin’s on "Como Un Bebé," from the duo’s collaborative album Oasis. He has started 2020 once again on a high note, releasing the striking video for “Kpalanga,” and collaborating with DJ Neptune and Joeboy on “Nobody,” which has topped charts across several African countries while reaching #7 on Billboard’s World Digital Songs Sales Chart. One Day You Will Understand, a four-song EP of mellow afro R&B followed that Summer, with another EP, Something Else EP released in 2021. In May of 2020, Eazi appeared on the cover of Billboard’s Africa Now issue, the U.S. music bible’s first ever issue dedicated to African music. Forbes Africa also included him in its annual 30 Under 30 issue spotlighting the continent’s young thought leaders. 
Always thinking beyond music and looking at the bigger picture, Mr Eazi has founded and financed groundbreaking business ventures through Zagadat Capital, an pan-African venture capital fund whose motto is “Investing In Cool Shit.” Through Zagadat Capital, he invests mainly in Africa-founded tech startups that look to solve fundamental problems. Among these is pawaPay, an Africa-focused peer-to-peer payment platform which he invested in through its $9 million seed round in 2021, and which he believes could potentially reach a $1 billion valuation in the next two years. As a public figure with a large platform and voice, Mr Eazi believes it is duty to advocate for his fellow creatives and entrepreneurs.  
Even as he grows his business empire and doubles down on his goal of expanding opportunities for African creatives, Mr Eazi has not lost his thirst for creating music. In 2023, he will be releasing two full-length album projects. The first of these, titled Chop Life, Vol. 1: Mzansi Chronicles, was released in May 2023 and is the debut album from ChopLife SoundSystem, an Afro-dance music collective consisting of Mr Eazi and DJ Edu. 
After two mixtapes, two EPs and over 4 billion streams, the Nigerian afropop star will finally release his debut solo album, The Evil Genius, on Oct. 27. In a first-of-its-kind fusion of African music and art, each track on the project is represented by a unique, physical art piece, which Mr Eazi commissioned from a different contemporary African artist as he crossed the continent recording the album.

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